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Build Your Brand for 2021

This has been quite a year! The good news – it’s almost over!As we expect more closures for the holidays, it's time to consider how to keep your brand in front of your consumers.Are wondering how to address your audience during this holiday season? Here are a few suggestions to make the best of everything.Add that Human Touch:To give your brand a human touch, associate your products and services to a relatable experience. Tap into a lifestyle and a culture. Do this by creating an environment...

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Welcome to #FlipBizChat

Do you love Flipboard? We do! Tawanna Browne Smith and I have teamed up to bring you #FlipBizChat — a fun and informative get-together on Twitter to explore creative ways to use this powerful app for your business and for your clients. There is an overwhelming amount of information on the Internet! Flipboard can organize your information, power up your business to reach more consumers, increase brand awareness and drive sales to their online channels! Let's build a community of ...

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Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single thing that will drive your business what would it be? SALES!!!! Yes, I know this is obvious, but that simple little word has many components. How do you put all those elements into one convincing presentation? One that will close that deal? In our PR an...

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Quick Tips to Increase Conversion and Maximize Sales for the Holidays!

With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity to launch a new promotion or incentive to buy. Shoppers are always looking for deals and last minute gifts. As a good marketer, your website is loaded with new products and your advertising program is ready to roll. You are spending on soci...

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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In todayâ...

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