Web Success Team Blog


Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. We discussed the “Marketing of Now: Traditional and Digital Marketing." Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results? In my opinion there still is a gap between traditional and digita...

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It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once tha...

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Quick Tips to Increase Conversion and Maximize Sales for the Holidays!

With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity to launch a new promotion or incentive to buy. Shoppers are always looking for deals and last minute gifts. As a good marketer, your website is loaded with new products and your advertising p...

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Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media ...

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