Web Success Team Blog


Transforming a Holiday in Nepal to Aid Nepali Earthquake Victims.

My daughter Alyse and her partner Tiago were visiting Nepal on holiday when the 7.8 earthquake struck on April 25th. Fortunately they were a safe distance from the damaged areas. Once they saw the tragedy unfolding, both felt compelled to stay in Nepal and join the relief efforts. They have been raising money to purchase much needed supplies, organizing relief efforts and going to remote villages to deliver survival items such as desperately n...

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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; ...

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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also h...

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How to Maximize Twitter for Brand Marketing at Trade Shows

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. As a small businesswoman, I know trade show marketing can be overwhelming for brands. And for starters, there are many pre...

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