Web Success Team Blog


Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; ...

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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also h...

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How to Maximize Twitter for Brand Marketing at Trade Shows

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. As a small businesswoman, I know trade show marketing can be overwhelming for brands. And for starters, there are many pre...

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12 Inspiring Quotes from Top Social Media Marketers

As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our client followers never ceases to amaze me. Every day, I take a little time out and look for wisdom among my peers and experts in the field. Social m...

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