Web Succes Team Blog


How to Use the NEW Flipboard 3.0 to Market Your Business

By Janette SpeyerLast week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space. What Is Flipboard? Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc...). It is als...

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The Pros and Cons of The 21st Century Home Office

By Janette Speyer – In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home. When we started our creative services business in 1983 we were young and just beginning; the concept of spending money on an office with a huge overhead was not an option....

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How to Manage the Cycle of Ups and Downs in Your Business

By Janette Speyer – When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. I run a small creative services company with my husband for the better part of 30 years...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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How I Overcame My Greatest Fear!

By Janette Speyer – We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. My personal Waterloo Writing! I have no problem expressing myself in meetings, but confronting the written word was a pleasure I avoided. Whenever I reached for the keyboard to start crafting...

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