Web Succes Team Blog


#AnyoneListening? Measuring Your Hashtag Success

By Janette Speyer, Web Success Team –  Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag. It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and ...

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Social Media Metrics Made Simple

By Janette Speyer, Web Success Team –I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade show or for a brand launch. When we complete a campaign, we examine interactions, engagement and impressions. This is how we determine the success of a product. T...

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Social Media has opened our appetite.

By Janette Speyer, Web Success Team – Eating has taken on a whole new meaning since the popularity of social media and the explosion of smartphone usage. I remember when food was simply something I ate and when full, I was never tempted to think about it or eat more! It was a time when junk food tasted great and cooking was what your mother did. I, of course, didn’t have time to cook, I was working! That is what pizza and Mac and cheese were for – quick, easy and filling! No so today...

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“Lead” Your Business to the Next level

By, Janette Speyer, Web Success Team As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI. Why? Is it Because… You lack of time because you are running a small business and there is only so much you can do...

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