Web Success Team Blog


YES! Your Brand Should Be on Snapchat! Here’s Why

Why would you even consider putting your time and effort into an app like Snapchat that You don’t get it, You feel it’s a kid’s thing, You think it only lasts a few seconds and then it’s gone forever? Snapchat is a real stickling point for most businesses, especially if you are spending big money to get your brands viewed. We are wired to think that our message is evergreen on other advertising mediums. In traditional media,...

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Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial...

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Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is which top influencers can make products and services go viral. It's every brand’s dream to have loyal followers that recommend, share and post for the love of the brand and not for payment. So how can you achieve this? Being both an agency and an influencer gives me a good view from...

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How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell...

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Social Selling. What Is it Anyway?

“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” Imagine this scenario: It’s shopping time and you are off to the mall. You don’t have a particular need in mind, just browsing for some retail therapy. You stop at your favorite retail...

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Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics: About 46.1% of the world is online, which is about 3.4 billion people. In 1998, Google was only serving 10,000 search queries each day. 2,177 calls made via Skype 54,907 Google searches 7,252 tweets 125,406 YouTube video views 2,501,018 emails sent 729 photos to Instagram 20,000 people on Facebook + 5 new accounts ...

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