Web Succes Team Blog


“Lead” Your Business to the Next level

By, Janette Speyer, Web Success Team As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI. Why? Is it Because… You lack of time because you are running a small business and there is only so much you can do...

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Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

By Janette Speyer, Web Success Team –– I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can apply straight away. Never Stop Selling: Selli...

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At the World Cup – Twitter Is the Player to Follow

By Janette Speyer, Web Success Team –   It’s World Cup season and Twitter is ready for the party. There were over 12.2 million Tweets during the Brazil - Croatia opening match with Brazil star Neymar Jr. the most mentioned player (who scored 2 goals) and gained 163,000+ followers! As many of you already know, this formidable application has been taking center stage for everything from politics and elections to sports and entertainment. There is no doubt that even if Twitter itself is ...

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Beyond Social Media and PR… How to Amplify Your Brand

By Janette Speyer, Web Success Team –  The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for their products. Madison Avenue conducted focus groups, meticulously prepared their campaign strategies and pushed out content to their malleable viewin...

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LinkedIn Has the PULSE on Connecting NEWS

By Bob Speyer, Web Success Team –  The Empire State Building may not be the tallest building in NYC (that honor goes to the newly minted Freedom Tower) but it definitely has the distinction of being “high” tech, playing host to LinkedIn. It has been over a year since LinkedIn acquired Pulse, a mobile news reading application that claims over 30 million users. By focusing on personalized news, LinkedIn has made a serious commitment to engage users with content. There is no better way...

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