By Bob Speyer and Alison Brown, Web Success Team
Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network.
We are constantly inundated with advertisements, articles and other forms of information daily. However, content curation helps your audience see only the most important news or updates, since you have taken the first step and filtered out irrelevant information.
By curating content, you can narrow down interesting news to share with your social network, thereby enticing consumers to read your posts and support your company. The more interesting the news or information that you post, the more likely they will be to trust your brand. In fact, in curating content, you don’t have to be the original creator, rather you can be a facilitator for sharing of useful information.
Who Are You Talking to?
The more online support you gain from posting relevant information, the more successful your brand will be. By determining what your market is, you can better evaluate the kind of information that will be well received. After you determine what your focus will be, it’s important that you share pertinent information that has to do with their interests and also relates to your industry. By staying relevant and interesting, people will keep reading your posts.
Choosing the Right Social Media Platform
Various industries use certain social media websites over others, depending on whom they are trying to reach. Figuring out your demographic and choosing the right platform is important if you want your posts to have greater visibility. If your audience consists of a mostly younger demographic, then Twitter and Facebook may be the best ways to engage them online.
If using Twitter, you can make connections online that will get your brand noticed. It may take time to cultivate influential followers, but if you can get someone with over one hundred thousand followers to mention your company, that’s even better!
Timing Is Key
Most social media gurus will tell you that the timing of your posts is crucial. If you post an article in the middle of the night, chances are that it won’t get much attention. Most people troll the Internet during work hours, so posting information anytime between 9-5PM is preferable. If you want to take it a step further, you can also try posting articles at various times throughout the day and see what time frame invokes the most visitors. Wednesdays are the best days to post, followed by Tuesday and Thursday, then Monday and Fridays.
Become that Single Reliable Source
Posting relevant content in one place diminishes the search, research and education time for your readers. The more neutral content you share, the more your audience see that you are not “trying to sell them” by pushing your products and promoting your services — rather you are out to add value.
Take Advantage of Online Tools
If you continually post the most interesting information, people will trust your company and start to see you as an “expert” in your industry. By taking advantage of tools such as StumbleUpon that takes you to random websites based on your interests, you can discover up and coming trends that even you may not of heard of yet. Also, sign up for RSS feeds and Google alerts so that if something interesting about your industry comes up, you will be the first to know and share it.
Shape Up Your Brand
All of these strategies can help build your brand and drive more traffic to your website so you can expand your company’s reach. Most of us already curate information on a daily basis, we just aren’t aware of it. Becoming aware and strategizing your information sharing agenda, you will be on your way to improving business in no time. The more we share, the more may we get in return.
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