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By Janette Speyer and Ilana Youngheim, Web Success Team
The days of just sitting in your office are over. For you professional business people you have to put yourself out there…on social media that is. CEO’s are getting out from behind their office walls and into the social media world. Get out there and meet your customer and get to know them. Use your CEO status to inspire and motivate.
CEO’s like Richard Branson are on the social media track with over 2 Million Twitter followers. Branson tweets about his business Virgin Group bringing awareness to his consumers about what’s going on and encouraging young professionals. “If you have an idea for starting a business, then my advice is to go for it! Virg.co/pOcKm .” Branson also has a Facebook page as well as a Google Plus page sharing articles and pictures of himself as a regular guy that works at the Virgin Group. “Wow, can’t believe how quickly this has grown. Thanks to all 2 million+ of you for following and sharing. Next Hangout coming soon!”
Mark Cuban is another CEO who has taken to social media like a star. Cuban has over 1 Million followers on Twitter and more than 640-thousand likes on Facebook. He likes interacting with his followers and giving advice. “..@HotDogOKC. Love that you are using social media for your hotdog stand in OKC. Everyone should stop by! #alwaysbehustling.” He comes off very relatable in his tweets and on Facebook.
Talk to People
On any social media platform talk to your followers, have a conversation. As a CEO and business professional people are going to want to hear what you have to say. Take advantage of that by sharing information about your company and your industry. Use your personality and have that come across to your followers. The more transparent your are the more people are willing to trust you and your organization.
Writing one or two articles per week you can share your own personal experience with your readers. Tony Hsieh, CEO at Zappos.com has a blog. Tony shares Zappos news, videos inside Zappos, and what’s to come. It’s very important to share with your audience in your own voice your own experiences about business. You want your consumers and followers to relate to you.
Monitor Your Reputation
Mark Cuban is a great example of reputation management. He interacts with his followers and is very relatable. A suit may not work anymore. You don’t just have meetings in your office anymore you have meetings with everyone on your social media platforms as well. They want to know what’s going on in your company. Social media is a great place to network. Use places like Linked In to find people in your business. When using social media you want to seem reachable. People want to see you. Be a regular guy that works at the company. More people will find that appealing and come back for more.
The above are tips to help you get out there into the social media world. They are easy but so important. Remember to be yourself, be transparent, talk to your customer and represent your company the best way you can. Use your CEO status and you too could be the next Richard.
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