Gamification at its Finest

Gamification at its Finest

 

 

 

 

By Janette Speyer and Katrina McNeill

One of the biggest trends in online marketing is gamification. This marketing engagement tool is essentially making your app or site somewhere customers can “play” so that it keeps them engaged and invested. Gamification is becoming more and more essential to stay ahead of the competition. To help us all better understand gamification, we will review the best examples and hopefully inspire you to integrate it into your marketing plans.

Gamification at its finest

LinkedIn

One of the less obvious examples, but it’s good to go through a range of applications. This professional networking website uses a progress bar to show you how far along you are in completing your profile. Getting to 100 percent takes time and becomes a compelling achievement. About a year ago, LinkedIn started seeing a new member rate of more than two new members per second.

 

GetGlue

This one is here because it is a classic example of a gamification app that uses rewards or badges to encourage engagement. This app allows you to “check in” to entertainment destinations such as your favorite TV Show, Movie, Music, Video Games, etc. It is much like foursquare, yelp and other physical check-in apps, GetGlue took their inspiration from the pioneers and tied it to entertainment.

 

Shopkick

An example of virtual currency incentivizing, Shopkick utilizes game mechanics for users to engage with specific products. By incenting users with specific offers prior to entering a retail location, users can then interact with those products in store and earn points which translate to virtual currency. A pretty good motivator for most!

 

Bejeweled Blitz

This one might seem kind of obvious because it is a game, but the gamification aspect of it is actually the leaderboard. A leaderboard is a gamification concept well known to any facebook user that gives an element of competition and make players want to keep engaging. The game can be relatively boring, but a competitor want to keep seeing his score climb on that leaderboard which makes it a great tool to encourage your audience to return again and again.

 

The many faces of gamification

It has so many applications as we have just seen; badges, rewards, competition, virtual currency and countless more! The major idea behind it is finding a game like element to implement to your site or app that drives user engagement to continue. It is very much about psychology and understanding what sort of gamification will encourage your audience to return.

Are you using gamification already for your business? What are some of your favorite examples? Tell us all about it on our Facebook or Twitter page!

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4 comments

  1. Ridley
    December 28th, 2012 14:56  / 

    I don’t mean to be a troll, but it does break my heart when I see a nice infographic like this marred by such an obvious grammatical error. It should be “its finest,” NOT “it’s finest.” “Its” is possessive, “it’s” is a contraction of “it is.”

    On the other hand, this could have been a clever ploy to stimulate responses. If so, well done!

  2. WebSuccessTeam
    December 28th, 2012 15:12  / 

    You are not a troll, on the contrary, I am very grateful that not only you noticed but you also pointed it out. Success is usually measured by how much constructive criticism you can take. I shall promptly correct the “offending” error. PS. My boss hasn’t noticed yet so thanks again for alerting me.

  3. Hugh Briss
    January 2nd, 2013 10:54  / 

    Now if I can just figure out how to gamify my website and my Facebook Page and my Twitter page and my…

  4. WebSuccessTeam
    January 2nd, 2013 12:39  / 

    This is going to be our topic for the year Gamification Marketing. Lots to talk about. Contests, rewards, points and other incentive programs to keep visitors and customers engaged. Stay tuned and happy new year :)

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