By Bob Speyer, Web Success Team – 

Fact: The fastest growing segment in marketing is Mobile. If businesses what to be relevant they need to take a serious look at “mobilizing” and develop a well-defined mobile strategy… or they could be at a real competitive disadvantage! Remember, businesses are competing for eyeballs and need to be where our on-the-go society is, namely on their tablets and smart phones.

Today’s smartphone generation means that businesses in all sectors need to provide customers with mobile services as long as they are user friendly…

“Mobile users will do anything and everything desktop users will do, provided it is presented in a usable way” – Brad Frost

Not convinced… here are a few key statistics from Super Monitoring:

• 91% of all people have a mobile phone
• 56% of people own a smartphone
• 50% of mobile phone users, use mobile as their primary Internet source
• 80% of time on mobile is spent inside apps
• 72% of tablet owners purchase online from their tablets each week
• More than 2 billion mobile devices will be shipped globally this year

Mobile Usage and Activities

• 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online
• The average consumer actively uses 6.5 apps throughout a 30-day period
• Global mobile traffic now accounts for 15% of all Internet traffic
• 29% of all emails are opened on mobile phones and 10.16% on tablets
• Mobile-based searches make up one quarter of all searches

Mobile Business, E-Commerce and Payments

• 80% of consumers plan to conduct mobile commerce this year
• 57% of users say they won’t recommend a business with a poorly designed mobile site
• Not having a mobile optimized website is like closing your store 1ne day each week
• 41% of people have used a mobile device to browse for a product after seeing it in a show or ad
• 25% increase in people enhancing their in-store experience by using mobile
• 52% of tablet users prefer to shop using their tablet rather than their PC
• Within 5 years, 50% of all smartphone users will be using mobile wallets as their preferred payment methods

Final Analysis

These jaw-dropping statistics make it hard to ignore how mobile is impacting sales and consumer habits. It’s a brave new world of mobile and requires companies to add a serious mobile marketing strategy to their marketing mix.

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