By Bob Speyer, Web Success Team –
New York City is famous for its diversity; just hop in a cab and guess your driver’s nationality. Visit Little Italy, Chinatown, Harlem / Spanish Harlem… the list is as long and appetizing as a NYC menu.
Because diversity in the workplace is an important dialogue for who we are as a society, Hot Ice Media attended Digital Diversity Network Content Strategy Salon (#DDNO) sponsored by Viacom. The evening’s focus was a panel of industry heavyweights to discuss “how to build buzz, viral traffic and increased ROI for your brand while establishing vital connections within an assembly of the most diverse professionals in the digital media and tech sectors.”
- Content marketing’s mission is to create a content strategy that resonates with the target audience.
- Story telling is essential to connect a brand to a specific consumer to connect, inform, educate and inspire.
- With 4 billion people on mobile, create for mobile first; add a geographic strategy to your marketing mix; multiple messages to a diverse audience.
- Latinos lag behind in mobile use.
- Buying “likes” is a two-edge sword. It’s really about engagement not number of (meaningless) likes.
- The shortest distance between two people is a story.
- “Content without data is clutter.” – Clayton Banks
About the Digital Diversity Network
The driving force behind the evening is Digital Diversity Network’s COO Kathy Johnson (@DDNOInfo), whose organization’s mission is to provide community, education and resources to foster diverse leadership and ownership in the digital and hi-tech sectors. It is a unique non-profit trade organization offering one-stop, national access to top-tier diverse talent and thought leadership in the digital media and high-tech sectors.
Kathy Johnson shared with us how Blacks and Latinos are underrepresented in the high-tech corridors. Digital Diversity Network is shedding light on this key issue through high-level leadership forums, on-line education, social media and networking events with corporate participation and sponsorships like The Walt Disney Company, Time Warner, Warner Bros Entertainment, The New York Times, Viacom, Bloomberg, and Saatchi and Saatchi.
We as a corporate culture have made many strides, but there are always more steps in our diverse journey.