Posts by WebSuccess

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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How I Overcame My Greatest Fear!

By Janette Speyer – We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. My personal Waterloo Writing! I have no problem expressing myself in meetings, but confronting the written word was a pleasure I avoided. Whenever I reached for the keyboard to start crafting...

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Are Beacons the Next BIG BROTHER Shopping Experience?

By Bob and Janette Speyer, Web Success Team – The Scenario: A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. The Technology: You’ve just been zapped by a Beacon! It’s the latest marketing technology that precisely targets a customer at a specific location. Beacons are low-p...

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Maximizing Instagram for PR Outreach

By Janette Speyer, Hot Ice Media ––  Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has over 200 million users according to an article published on its corporate blog. Companies are finally using its virtual communi...

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