Posts by WebSuccess

And… You Suddenly Became a SUPERSTAR. What Next!

You had no expectations. You just started your business. You were hoping it would take off. But, not so suddenly! So now what? As a start up, you have so many other things to worry about. Getting investors, managing day-to-day operations, dealing with production and management issues. Then there is marketing… and now social media has made you a Superstar before you had time to blink. With all that you have to do just to get through the day how on earth are you going to manage t...

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Losing Sales to Cart Abandonment — Promote to Increase Conversion

The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to change shoppers’ behavior to induce them to purchase or contact you to request more information. The Solution: Engage shoppers with on-site promotions to influence their decisions. Everyone has a Pavlovian res...

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How to Prepare Your Client for Changes in Social Media

A friend asked me yesterday at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk to you”…and she is right! We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms m...

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How I Use Flipboard to Prepare for a Product Launch

I have been using Flipboard for over 2 years. The more I use it, the more I find hidden treasures with this powerful app. As a social marketer for many natural product brands, I work very closely with sales and marketing teams. During our meetings, a common theme always rears its needy head — finding enough content for marketing, sales, social media and presentations. I have found this powerful app to be a great way to create marketing materials to make selling and presentations easy to vie...

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How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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