Posts by WebSuccess

How to Manage the Cycle of Ups and Downs in Your Business

By Janette Speyer – When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. I run a small creative services company with my husband for the better part of 30 years...

read more

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

read more

How I Overcame My Greatest Fear!

By Janette Speyer – We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. My personal Waterloo Writing! I have no problem expressing myself in meetings, but confronting the written word was a pleasure I avoided. Whenever I reached for the keyboard to start crafting...

read more

Are Beacons the Next BIG BROTHER Shopping Experience?

By Bob and Janette Speyer, Web Success Team – The Scenario: A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. The Technology: You’ve just been zapped by a Beacon! It’s the latest marketing technology that precisely targets a customer at a specific location. Beacons are low-p...

read more
 
Background
Color scheme