Articles of InterestRobert Speyer, EzineArticles.com Platinum Author

We have put together some excellent Internet marketing articles by various authors that we feel will be helpful to you during your web development process and beyond...Here are a few categories


Blogging

Save Time and Increase Traffic with Micro-Blogging - The Hot New Internet Marketing Tool – While getting ready for work Monday morning, I often think, "What am I going to blog this week and how am I going to find the time to do it? http://ezinearticles.com/

How to Get Your Blog NoticedBy Bob Speyer – If you want to optimize your site, drive more traffic and improve your conversion rate, then the first thing you need to do is work on that Blog! http://ezinearticles.com/

Content Writing

Turn Your Page Titles into a Marketing Hub (July 17, 2008) – Article content is one of the most important parts of a website.

How to Write for Search Engine BotsBy Bob Speyer
In order to grow your business through the web and optimize your homepage, you have to work with search engine robots. http://ezinearticles.com/

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Branding

Corporate vs. Personal Branding: Choosing the Right One – When it comes to marketing and branding a business, choosing the right image is essential. http://ezinearticles.com/

Branding Makeover: Why You Need It and Why It Works! – Are your sales sluggish? Is the competition winning? Are your efforts circular instead of moving forward?

Drive Traffic to Your Site and Increase Sales with Branding
Direct Response Web Marketing and Branding are two very different animals to tame. Web marketing is used to market a business for search engine optimization with the aim of driving traffic and potential customers to a website. http://ezinearticles.com/

Direct Response Online

11 Ways to Improve Your SiteBy Bob Speyer
Here are eleven proven direct response techniques that will increase visitor viewing time and get more productivity from a website. http://ezinearticles.com/

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Keyword Marketing

Rocket Your Website to the Top of Searches with Effective Keywords – One of the most valuable tools on the Internet is keywords. http://ezinearticles.com/

Mobile Marketing

Use Mobile Marketing to Launch Your Business into the Future
With the advent of the Blackberry and the iPhone, more and more Internet surfers are using their mobile phones when they are away from a computer. http://ezinearticles.com/

Online Business

Think Out-of-the-Box to Reach New Business Prospects — Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way.

Organizing A Budget For A Successful Online Business – Many entrepreneurs see the Internet as a cheap and easy way to promote a business and increase sales. It is, but cheap does not mean free. When organizing a budget, be sure to allocate enough money to each aspect of the campaign. You would not want to run out of money at vital parts of your marketing strategy.

How to Jump Start Your Business Reputation and Remove Negative Search Results – Have you ever typed in your company in a Google search or even your name to see what comes up? Well, you should. http://ezinearticles.com/

The Web Goes Green – Environmentalists have reached Web 2.0 and found ways to power websites with renewable energy to offset the greenhouse gases produced by computer datacenters.
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Defining Your Online Business Goals Will Lead To Web Success – So you are ready to start (or enhance) your online business. Running a business on the web is no different than running it offline. http://ezinearticles.com/

Web Success Team’s 2008 Online Marketing Predictions: Going Social, Mobile and Global! – Say goodbye to the Year of the Pig (2007) and hello to the Year of the Rat (2008). http://ezinearticles.com/

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Online Marketing

Build Customer Confidence with Testimonials (Aug 22, 2008) – Every person in America has bought something that either broke or stopped working after a few days. http://entireweb.com/newsletter/archive/2008/ISSUE468.html

Find Your Niche: One Page Wonders and Microsites (July 30, 2008) – If your website is not getting as much traffic or producing the results you would like, it’s time to take the next step in online marketing, developing niche websites.

The Most Powerful Offers in Web Marketing (July 10, 2008) – Everyone likes special offers, particularly in an economic downturn. Web surfers are no different. Ideally special offers will get you more click-throughs and/or opt-ins.

Prospecting Your Competition to Improve Your Bottom Line – Having a small marketing budget does not have to be a limitation.

Double Traffic with Off-Page Marketing – Even if you have the best available search engine optimization (SEO) on your site and loads of content, believe it or not, you are still missing something.

Push and Pull Your Marketing Strategies to Gain Maximum Results —When budget and marketing get together, it can sometimes feel like playing tug-a-war. This only has one outcome – no increased revenue.

Web Marketing -The New Reality – Why are some websites successful while others flounder?

Internet Marketing Strategies to Stay Ahead of Your Competition – Internet marketing is one of the fastest growing online sectors and least understood.

Market Your Business for Web Succes
One of the most important aspects of running a successful business is marketing – knowing your audience and how to reach them. http://ezinearticles.com/

Solving the 5 Most Common Web Marketing ProblemsBy Bob Speyer – If you could utilize one direct response marketing strategy that will solve multiple web marketing problems, conducting either a Teleseminar or Webinar should rank high on your must do list. http://ezinearticles.com/

Using Web Success Team as a Testing GroundBy Bob Speyer – The Web Success Team site has been a testing ground and a case study for the Team for the past 3 years.

Let ALL your web pages do the selling for you! – Selling your company and its products and services is a full time job. What better way to market your company than through the venue that never sleeps. http://ezinearticles.com/

Generate More Income & Traffic With Affiliate ProgramsBy Bob Speyer – Affiliate programs like 1shoppingcart, Amazon and AskDatabase are great ways to promote your business and make extra money. http://ezinearticles.com/

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Search Engine Optimization

How to Unleash the Power of SEO — The lifeblood of any website is to be “found” by web users everywhere. Most Internet users find sites through search engines, whether it be Google, Yahoo, MSN or any other. http://ezinearticles.com/

Beauty or the SEO Beast – Which would you prefer a website that focuses on aesthetics or one that can give you the quickest return on your investment? A common mistake in web development is to create a beautiful brochure site with mouthwatering pictures and graphics. However, content on these sites tends to be secondary.

Why Use An SEO Expert – A website is like a finely tuned engine.

Three Keys to Search Engine KingdomBy Bob Speyer
Search Engines can be a digital netherworld — complex, mysterious, and protected. http://ezinearticles.com

Social Media

How Your Company Can Effectively Use Social Media to Increase ROI — How do you explain the social media phenomenon to your company?

Social Networking: A Quick and Easy Way to Build Your Business – Today with fast communication and easy access to information through the web, people are relying more and more on social networking. http://ezinearticles.com/

Why Widgets Work Wonders for Your WebsiteBy Bob Speyer – Widgets are the Internet’s answer to “knowledge on demand”. They are icons that give you easy access to information and areas of interest. http://ezinearticles.com/

Facebook: A Web Marketing Tool – Facebook is becoming one of the most important social networks on the web. http://ezinearticles.com/

Video Optimizing

Take Advantage of the Next Big Wave in Web Marketing: Video SEO –Today, one of the hottest trends on the web and for e-commerce is to use video on your website.
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Bring Your Business to Life With Live Video – Users all over the internet are looking at videos, sharing with friends and, yes, promoting their online businesses.

Webmaster Tools

Take Advantage of Online Marketing’s Most Underestimated Tool(August 6, 2008) – One of the most underestimated aspects of a website is a sitemap. This is because many people believe a sitemap to be a glorified table of contents.

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