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Is SEO Really Changing? How will it Affect Your Business?

Written By Eric Pangburn Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, in order to raise Google's awareness of the target site. Of course, we all know that in the past couple of years, several large changes happened to Google's algorithm to mak...

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A New World of Sales Techniques in a Digital Age

Written By Janette Speyer and Katrina McNeill If someone knocked on your door asking you to buy something, how quickly would you shut the door? Long gone are the days of door-to-door sales, and just as selling face-to-face is becoming a thing of the past, many other aspects of sales are changing with the digital times. What once was a cold call LinkedIn has over 200 million people available to connect with, and it is quickly replacing cold calling. So much less invasive and much more common ...

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Are You Keeping Search Optimization Locked with the Wrong Keywords?

By Janette Speyer and Katrina McNeill  Keywords might seem basic, but many people still don't know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly.  Avoid this pitfall by educating yourself on some common misuses of keywords in SEO. (more…)

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