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Direct Response Websites and Sales Pages
KWOODPARTNERS.COM
Kathleen Wood Partners LLC is a growth strategist firm for leaders and businesses. As a leader in her field, Kathleen Wood, founder and CEO, commissioned the Web Success Team to build and market her new corporate website (kwoodpartners.com) as a launching pad for her firm’s consultancy practice.
F
ORMYCOUNTRY
The Web Success Team launched a new direct response niche marketing website for legendary music icon Pat Boone. For My Country is the title of a unique historical DVD of the National Guard, documenting its service to the nation from the Revolutionary War to Iraq. Read more
SECRET OIL STOCK
Getting the Word Out Fast and Furious
Myers’ Secret Stocks website alerts investors to a potential “oil” mine of opportunity. This hard hitting direct response website is the preferred format to get the word out and have the visitors take action. The copy is of primary importance with the graphics acting as supporting cast to orient the eye. This anchor site was preceded by an abbreviated branded teaser email in both html and text formats designed to drive traffic to the main site. This proven formula has been highly successful and will be repeated throughout the year as oil keeps heating up.
FINANCIAL HEALTH REAL ESTATE
A Direct Response branded website designed for a real estate investment group focusing on offering investment tips and opportunities through a series of workshops. The target audience ranges from novice to investor looking to secure his/her family’s future. The site also has a call to action to capture email, downloadable free report, ask campaign to engage the viewer, easy to use navigation, enticing copy and is fully optimized for the search engines.
COACHING CONFIDENTIAL
A Direct Response Website for Personal Growth and Professional Development. So much helpful information is packed into this site — and yet it looks uncluttered. It is organized to capture a viewer’s full attention and to guide the visitor through its many portals of content. The site has easy to use navigation, audio to inform, an introductory self-assessment test to educate the viewer along with a name and email capture. This marketing technique will keep the channels of communication open
THE EBOOK COACH
This direct response site was created to promote and sell Ebook coaching programs. The site is branded with product in the banner, audio to engage the viewer, an opt-in to capture name and emails for further marketing outreach, and resource center, an ask page for direct communication with the visitor and a variety of other direct response techniques. The site is fully optimized for search engines such as Google and Yahoo.
FIELDS MEDIATION
A direct response informational site for a mediation company. This site addresses a visitors concerns about how mediation can help resolve issues before they get to legally entangled. The site includes SEO, a flash banner and articles that not only promote the services, position the mediator as an expert in the field, and help get better ranked on search engines through use of keywords for more optimization.
TU CASA FURNITURE
Direct response site developed to promote online furniture store. Site is branded with a clean fresh look and easy navigation to direct the prospective buyer to the “room” or furniture they are interested in buying. The over 600 products will include a shopping cart that is being built out and will be ready to launch January 31, 2007.
Hot LA Neighborhoods.com
An out-of-the-box direct response marketing website developed to drive traffic, generate leads and act as a marketing hub for the real estate agent. Site includes helpful links, listings and newsletter.
AUSTRALIAN VITALITY CENTER
Site developed to promote clinic for chiropractic care, aesthetic services and nutrition counseling.
SlowDownFast — “Be Quick but Don’t Hurry (through life)”
Here is well branded direct response website targeted to the busy professionals who need a boost in their work and personal life. David B. Bohl, the driving force behind SlowDownFast.com, is a lifestyle mentor, educator and author. The Team has designed this site to be easily maneuverable, packed with useful content, advise, products and clearly defined services. It is engaging to the viewer and offers incentives, quid pro quo name and email capture, ability to join a network through a great social web marketing tool called NING, a Blog and Teleseminar offerings. Every page is fully optimized for the search engines and is fast becoming a traffic magnet for people wanting to “slow down fast!”
Dr. Gary Penn (I Can’t Believe My Life…)
Dr Penn is a prominent radio personality, psychologist, corporate trainer, and self-help author. The Team branded him with a flash header designed to engage the viewer, not distract him or her. Flash has a tendency of overpower the message and annoy the viewer. The Team uses an opt-in to expose the viewer to his latest book, offering a chapter in exchange for their name and email. The site is easy to navigate and gives the viewer an opportunity to review Dr Penn’s impressive credits with Rave Reviews and the Media Room.
NuMASK
A medical technology company with a new and innovative life saving mask asked the Web Success Team to launch their business online and promote their products. This informational website uses direct response techniques and illustrations to demonstrate their NuMask product. The site has a shopping cart, flash video, tell-a-colleague viral component and a shopping cart.
IRRI-MEXICO
A bi-lingual (Spanish-English) informational website for a environmental school in Mexico City. This college is part of Alliant University. The site is designed for students. It includes courses, general calendars of events and pertinent information.
HAPPY COOKING COMPANY
A Direct Response Marketing Image website for a fine line of cookware. With interactive audio, call to action and sign-up for a promotional cooking demonstration.
Membership Sites
HEALTHY ANSWERS ONLINE & HAOMEMBERS.COM
was an immediate success. It addresses a variety of health concerns and offers alternatives to traditional medical advice. Its strong positive branding, coupled with inviting audio, engaging copy and membership offers have new members flocking to it. This informational site invites future members through an adjoining branded membership site ((haomembers.com) with attractive benefits such as free conference calls, newsletters, Ask Dr Vicky, and ability to purchase health supplements. This is an excellent example of how a direct response website coupled with a membership site works in unison to capture visitors and turn them into buyers/members.
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Direct Marketing Audio Billboards
Republic Commercial Real Estate
A Direct Response Postcard selling tenant representation. Developed to engage the viewer.
WOMEN IN FILM AND VIDEO
A Direct Response Audio Postcard selling sponsorships and tickets for the Women in Film and Video's 12th Annual Women of Vision Awards Gala & Fundraiser. Developed with interactive audio to engage the viewer, a call to action with the objective to generate income for the event.This successful TEAM web marketing tool helped sell and promote the event.
Online E-Newsletters
Healthy Answers Online
Here is an effective example of an HTML newsletter that strikes the right direct response balance between visuals and text. Copy may be king in the world of the Internet, but the viewer still must be teased with imagery related to the content / message. This newsletter is blasted once a week to communicate with their growing membership, is viral in nature, and geared to the personal healthcare. This eNewsletter is laden with healthy tips about pregnancy and delivery. The feedback has been phenomenal, with special requests from the eager membership to see (and read) more!
DAVIS WHOLSALE NEWS
Online E-Newsletter with up-to-date information and links for the Electric and Communications industry.
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Online Direct Response Campaigns
SMART COVER COSMETICS
An online Direct Response campaign to promote a FREE how-to
30 minute teleclinic. Includes, direct response sales letter, Ask campaign, audio postcard and thank you page. The purpose of the campaign is to convert listeners into customers and generate customer feedback about their products and services.
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Direct Response Websites & Branding
ANTHONY ROBBINS & ASSOCIATES NY
Direct Response Sales Letter Developed to Sell the PTI May Conference. Promotional Offers include Discounts for Early Sign-ups, Bonus Incentives and Calls to Action.
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For more offline campaigns visit us at SpeyerGraphix.com
MEDICAL ANALYSIS SYSTEMS
A Direct Response website for a national medical manufacturer. The TEAM developed corporate branding, identity and full online product catalog.
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For more offline campaigns visit us at SpeyerGraphix.com
