By Kristin Tomlinson and Bob Speyer
Over the last three weeks, Web Success Team has been attending the Social Media Success Summit 2010. It is a live online conference with some of the world’s leading social media gurus like Guy Kawasaki and Mari Smith. Each presentation is geared to a facet of social media and includes unique tips, tools and real case studies that can be used to engage more customers, increase sales, expand business, and improve marketing strategies. Below are some of the Summit highlights and key take-a-ways to date:
Twitter is a vital tool in marketing a brand. To maximize Twitter effectively, you need to grow your follower list by posting interesting content and tweeting it out several times daily. Getting retweeted is also important, as a single retweet by a user with thousands of followers could significantly expand your reach and readership. Twitter allows you to monitor the comments that are being said about your company and product; allows you to engage with potential customers and create marketing opportunities; is powerful customer service resource for reviewing user needs, gathering feedback and reacting to complaints; and is useful in prospecting to new niche markets.
Why Facebook Fan Pages Are Better for Business than Facebook Groups
Facebook Fan Pages are completely indexed by Google, while Facebook Groups are not. This means that you gain more exposure in search engines when people search your keywords. In addition, Fan Pages are fully customizable to meet the needs of your brand and more targeted to your niche markets. The converse is true for Groups, which can’t be personalized or designed to highlight the features of your product.
Why Linkedin Is the #1 Business Social Network
If you don’t have a Linkedin profile, get one. With over 65 million active business users, Linkedin is the world’s largest professional networking site. Simply put, it is where business people seek each other for advice and contacts. With various features like the ability to post blogs and export your database, you can add your connections to your email list, have the ability to connect with various business professionals, create more leads, and turn relationships into clients either directly or indirectly through the Linkedin network.
Create Buzz with Social Media Contests
Running contests on Twitter can help businesses go viral and are highly successful in helping companies sell products, offer promotions and generate buzz. Conducting contests on Twitter is FREE and can create awareness and word of mouth advertising around a single product or company. With help from Twitter hashtags and retweets, the marketing of a contest can go viral in a matter of hours. Contests offer several benefits: they excite customers, increase traffic, gain exposure, sell products and can engage customers and prospects because they are fun and offer value
Generate Repeat Business
Location-based awareness services like Foursquare are engaging because they allow customers to “check-in” to the various locations they stop at throughout the day. By offering freebies to customers who “check-in” to a place often enough, Foursquare is a great way to allow customers to rapidly spread the word if they feel the merchants offered them a valuable experience. Foursquare is a great platform to reach a large number of potential customers over time. Another service is Groupon where coupons can be purchased at a fraction of the cost. The end result is a win-win for consumer and business owner. Consumers get a discount and storeowners get new customers and repeat business.
More to Come
The Web Success Team plans to post a few blogs with more Summit highlights and examples of how corporate America has utilized social media to promote their businesses. Stay tuned for some eye-popping and creative ways companies like Domino’s Pizza has posted fun and profits through social media marketing.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting email@example.com or call 818-222-5643 for an appointment. Please visit our Facebook page or follow us on Twitter for more information. To your web success!