Use Mobile Marketing to Launch Your Business Into the Future
By Bob Speyer
With the popularity of the iPhone, iPad and Droid, more and more Internet surfers are using their mobile phones when they are away from a computer. Owners of these cell phones can search for News, Locations, YouTube videos and check in with social sharing sites. They can also view personal docs and check email. Mobile phones are now the future for online marketing, providing businesses with a new source for marketing their websites, blogs, products and services.
Today is a different world of interconnectivity. Social sharing sites such as Foursquare, Gowalla, Yelp and Groupon offer the mobile consumers instant specials, coupons and great geo-local deals. Just by checking into Foursquare at your specific location — Starbucks, the Mall, a restaurant — they will let you know of a special offer in your vicinity. It may be enticing enough to redirect you to that destination and change your buying habits.
Expand Your Business’ Horizons
Forrester Research shows that two thirds of mobile phone owners send or receive text messages and over 50% use the mobile Internet. These number will continue to grow at the speed of an SMS message! Also 80% of mobile Internet users and texters are young adults between the ages of 18-24 that means that the market has room for expansion.
Surf the Mobile Internet Wave
Mobile searches are the wave of the future presenting the younger generation with a means to access their favorite sites, chats and email and older generations to maintain better customer relations for clients and easy access to information. I receive tons of emails everyday from clients and friends who are using their Blackberries or iPhones to access and respond to emails. Imagine what mobile marketing can do for you and your business, if surfers were able to see your ad on their computer and their mobile devices?
Gain International Exposure
Mobile marketing is measurable and personal, giving businesses the opportunity to target specific markets. Those interested in mobile marketing need to bear in mind that mobile phones have smaller screens. Therefore redesigning websites for mobile content is advisable. Starting with Google can be very beneficial as it is on the forefront of mobile searches. Also think about marketing outside of the U.S. Japan and Europe have notably more mobile Internet users than the U.S.
Step Into the Future with Mobile Devices
When it comes to online marketing, you and your business should stay on top of up and coming methods for ways of marketing your products and services. A variety of mobile devices offer Internet for free or for cheap and businesses need to see this as an opportunity for expansion for their web success.
About the Author: Bob Speyer is an online marketer, social media strategist and co-founder of the Web Success Team. Bob develops effective marketing strategies to help companies increase brand awareness and target more customers for their products and services. His articles are intended to educate as well as inform readers of the latest tools and techniques of online marketing. You can follow Bob on Facebook, Twitter and LinkedIn.
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