Bob Speyer and Alison Brown, Web Success Team
Everyone gets writer’s block from time to time. In the blogging world, it’s easy to get stuck if you run out of ideas about what topics to write about. If writing more blog articles means more business, then you probably don’t want to get stuck very often. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program.
1. Your Knowledge of the Field
Some interesting blog ideas could stem from your knowledge of the field you’re in. Try to think about something you learned when you were relatively new to your industry or if you ever had any epiphanies, people will want to read about them. Any insight you can offer that may seem like common sense to you may be a great help for newbie’s that are just starting out.
2. Experiences with Your Clients
Thinking about previous experiences that you’ve had with clients can also help inspire new ideas about various topics. If there are reoccurring questions that keep coming up, or overall trends that you’ve noticed, those could be great subjects to write about. The kind of advice you offer to clients on a regular basis can be a good starting point for a topic. If you keep having conversations with clients about new software that’s supposed to help with social media campaigns, your clients would probably be interested in what you have to say.
3. Customer Service – from Both Sides
If you’ve completely run out of ideas or want to take a break from discussing your industry, it can be helpful to talk about other topics that relate to any business such as customer service. There are constantly new and innovative ways for improving customer service and customer relations, so doing a little research or asking clients what they think about your services can get you thinking about ways to improve your strategy.
4. Big News and Interviews
According to BlogSuccess.com, they recommend “finding a big news item and relating it to your niche” or “interviewing an expert from your niche.” People are always interested in the latest news and connecting larger stories to your field in a creative way will almost ensure that you will grab readers’ attention. Also, interviewing experts in your field, especially if they are colleagues, can help spark ideas. You could even write a piece on them, allowing them to give advice to clients who are just starting out. They would probably very much appreciate solid tips from someone you consider a veteran.
5. Your Opinions on Your Subject
What do you believe in? If you think your industry is headed in a certain direction, you could share insights with your audience. Such as, if you think certain platforms are more effective than others, you could write why you think so. Also, the more persuasive and confident you sound about your beliefs, the more likely people will be to trust your brand.
6. Ask Questions
Asking questions is a good way to start an open dialogue with your readers. It’s a surefire way to get a conversation started about common questions that people may have about your industry. People also love to share their opinions. Creating a forum for people to discuss their concerns will ensure that their attention is captured. Additionally, starting an open dialogue with customers can help build trust between them and your brand.
7. Answer Questions
Are there common questions that customers keep asking you? You could write an article about various frequently asked questions that you’d been receiving. If you pick questions that could apply to your entire field, the likelihood of increasing the visibility of your article goes up. It’s also always nice for customers to conveniently read an article that answers questions in a straightforward manner without having to search for it.
8. Social Media Shares on Google+ or LinkedIn
Go Social. Visit your circles on Google+ or LinkedIn and ask people about topics they’re interested in. If you can get a good conversation flowing on these platforms, ideas should start flowing. Sometimes your greatest resources are in your immediate circle, so why not take advantage of them?
9. Get Controversial
We are conditioned to pay attention to controversy, whether it is from our celebrities, politicians or the economy (need I say more). We love to be shocked or at the very least offer our opinion. Take a hot button issue in your industry and write about it. The more controversial, the more traffic or attention your post will attract. Obviously you don’t want to get too personal and tarnish your reputation, but a little pot stirring can set things in motion. Like the old adage, “It’s better to be talked about, than ignored.”
10. Humor Engages Readers
Everybody wants to be entertained. Humor breaks down barriers and makes people more receptive to your message. People will breeze through your post if you sprinkle a little personality into it. A recent post included a cartoon with Steve Jobs standing at the pearly gates in front of God and Moses, with God saying, “Moses, meet Steve; he’s going to update your tablets!”
Your Comments Are Appreciated!
We welcome readers to comment on how you avoid topic block and share some of your successful techniques to boost your readership and traffic.
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