Why CEOs Need Social Media
By Janette Leon-Speyer and Alison Brown, Web Success Team
The only constant in life is change. For social media, this is especially true since it is constantly evolving. Everyday there is a new feature or the introduction of a new platform, which can be overwhelming, especially for CEO’s who generally have a full plate. Unfortunately, some CEO’s have a hard time grasping how social media can really help improve their business and taking the time to learn about a new platform may not be appealing. But in reality, instead of it being a nuisance, it can really be an opportunity to improve their company’s brand as well as showcase their leadership within the company.
Save Your Time
If you’re a top-level executive, social media platforms can actually be used to save you time. There are a lot of creative ways you can use these sites to correspond with one another. You can even use Twitter as a means for your direct reports or key clients to get in touch with you. If you set it up so that everyone sends you a direct message via Twitter and it shows up on your smart phone just like a text message, it will be much faster to read and respond to requests if they are limited to only 140 characters. Just imagine being able to leave the office with no unread emails.
Keep Employees Inspired
If you want to keep employees inspired about what they do and what your company does, you can even set up a Pinterest account which has pictures dating all the way back to the founding of your company. That way people won’t lose track of the vision. It can also be a source of inspiration for people if you post motivational quotes, pictures of Fortune 500 CEOs, as well as other images that make people feel like the company is growing and heading in a promising direction. You can even have collaborative pin boards for your employees to contribute to so that you get a better understanding as to what their hopes and insights for the company are.
Use LinkedIn to Make Connections
For a CEO, LinkedIn should definitely be on your list of priority social networking sites to use frequently. There are so many professionals on here that you can use the site to make new business connections or explore potential connections. You can even use the site to get someone’s personal background before meeting him or her in person. You can find out what university they went to, what their interests are, and what they did prior to working for their current company. Chances are you will have some connection with them and that connection could be what ultimately lands you their business.
Use Your Leadership Position to Engage Your Audience
If you are a CEO of a company, people are going to listen to you. You can take advantage of your leadership position by sharing interesting information about your company and industry on social media and by keeping a CEO blog. By writing one short article per week, you can use your charisma to show people you know what you’re talking about. People will want to work with you if they see that you are a true leader who is knowledgeable and approachable. You can even rebroadcast a speech that you gave on YouTube for people to watch. The more public and transparent you can be, the more people will be willing to trust you and your entire organization.
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