Social Media Marketing: What Exactly Are You Paying for?
By Janette Speyer, Web Success Team
“What is the ROI?” “What are we paying for?”
This is a common question we get from our clients and after much soul searching I felt the need to address the question head on.
- You are paying for eyeballs!
- You are paying for exposure!
- You are paying for traffic!
- You are paying for original content creation!
- You are also paying for time that you don’t have!
I don’t mean to be flippant. I just simply want to convey what you are getting for your money in the simplest form so I will address each sentence individually for further clarification.
Eyeballs: Who is looking at your product? You want to put your product out there to showcase it. You want to get the right people to look at it, remember it and then purchase it.
Exposure: The more we circulate your product the more people will see it, the more they will know about you, the more you are putting yourself in a better position to sell.
Traffic: If your website gets little traffic or few visitors, why bother putting one up? It’s like investing in a storefront but never opening the store to your customers. How will they shop?
Content Creation: Getting your message out with information that is relevant to your products and services is of uttermost importance to help brand and sell your products. There is something very unique about what you have to offer. Why not write about it?
Time: No one has any, and no one can be a Jack-of-all-trades. It’s a reality that we as business owners all have to face eventually. There is only one of us and we can’t do it all. Why not then hire experts to help you achieve your vision.
Take-A-Way: Think about social media marketing as an investment and take the time to research carefully what you want to get out of it. I will leave you to ponder with this quote: “An investment in knowledge pays the best interest.” — Benjamin Franklin
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May 8th, 2012 22:38 /
I think you’re also paying to build a community of targeted prospects who you can capture via well placed lead capture forms throughout your site. Do you agree?
May 9th, 2012 11:39 /
@Stephen, I absolutely agree with you. A community of targeted prospects is one of the big rewards of a good social media program 🙂