By Janette Leon-Speyer & Katrina Mcneill, Web Success Team
WordPress itself, without any plugins, has SEO functions, but you aren’t going to capture that top search result without giving yourself an extra edge. That’s why SEO Plugins are critical to a truly successful Search Engine Optimization plan.
What’s Out There?
Google XML Sitemaps
The most obvious application for an SEO plugin is one that helps search engines (like Google, Yahoo, Bing and Ask.com) find your site. Google XML Sitemaps is an essential first step in getting ahead of your competition. Once this plugin is in place it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.
Google Analytics gives you many tools for Search Optimization, such as monitoring key terms, overseeing visits to your pages and analyzing bounce rates. It’s an excellent way to be extra optimized and luckily, it comes as a plugin for WordPress!
Another not so obvious, but fantastic SEO tactic is a plugin that helps to create deep links. Proper Pagination gives you the ability to break your comments into a number of pages, creating deeper links that help create top search results.
Now that you have links (deep or not) driving people to your site, you will need to make sure they are not leading to a dead end. Broken Links makes certain all your links are working. This plugin is also important because it looks very unprofessional to readers when they see an error page pop up from your website, which is the result when a broken link is clicked.
WP SEO by Yoach
One more essential boost is a plugin that acts as your own personal SEO Assistant, like WP SEO by Yoach. This plugin actually shows you where you can improve. That means it analyzes Search Engine Optimization enriching essentials like; whether your post is long enough, if you’ve written a meta description for that post, whether there are subheadings in your post, and so much more.
Now You’re Ready for Results!
One cannot get ahead in search results without SEO. Anything you can do to put yourself ahead is a must. Now you know why plugins are a huge advantage to clever marketers such as yourself and you can start setting them up via these SEO optimizing links right now!
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