Freaky Social Media Branding Techniques for Halloween

Freaky Social Media Branding Techniques for Halloween

 

 
 
By Janette Speyer and Katrina McNeill

Many of us love walking or driving around during the holidays to see all of the decorations up at homes and in stores. It makes us feel united, festive and nostalgic. It only makes sense to bring those same uniting feelings to your online community.

Decorate Your Social Media

Facebook:

You have your Halloween costume, now dress up your Facebook timeline. Your fans will have extra incentive to come, stay and browse if they find it emotionally and visually stimulating. You might even get a few extra like when people see fans commenting and liking your fun holiday content!

Twitter:

Join in on or make your own holiday party on Twitter. Get involved in twitter chats, promos and other community Halloween events with your brand. If you need to know more about how to get involved with twitter chats, read this.

Pinterest:

There are so many fun ways to get involved in Pinterest and increase engagement. You could pin your fears, costumes or Halloween recipes. Try creating contests, festive boards and reap the benefits as you watch your engagement grow.

Blogs:

Hopefully by now you know how important blogging for SEO, and if you do, why not utilize it at Halloween? Get creative and blog about your terrifying moments, favorite trending costumes, etc. It’s another great way to be sure to bring that festive nostalgia to your page!

Is all this extra holiday work worth it?

Yes! This added effort will build up your community engagement and the festivity and nostalgia of it all will help build a less transaction based feeling towards your brand and promote a warmer relationship with your followers. The contests and other engagement activities can also be a great crowdsourcing opportunity if they are done right.
 
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5 comments

  1. Heather Stone
    October 31st, 2012 23:09  / 

    Great holiday flavored post, guys! It’s so important to keep creative (and topical) in your social media content. Always make sure your content is dressed for the occasion. Your customers will thank you for it.

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    April 9th, 2013 1:12  / 

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    June 24th, 2013 11:07  / 

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