This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new features.
By Bob and Janette Speyer –
What is it and how can it promote your brand?
In essence, it is your personal magazine populated by the content you care about. It aggregates content you wish to present and even allows you to browse sections from thought-provoking blogs, enchanting photography, breaking news or other relevant topics.
How Can It Promote Your Brand?
I have been on Flipboard now for 4 years and I am enjoying every minute! I see tremendous potential with this tool for many business applications. Flipboard makes an instant impact when you look at the interface. Particularly if you are showcasing your products and services. It is an excellent branding tool. You co-curate magazine with a team of co-workers with the app’s contributor feature.
Who can benefit?
- Bloggers: It drives traffic to your website and it also makes your blog more readable
- Brands: Showcase your products in beautiful sales presentations and branded magazines
- Nonprofits: Build awareness and fundraise for the nonprofit that is close to your heart!
- For fun: Plan weddings, travel, house decoration or even collect recipes. Let your imagination go wild!
Take advantage of this technology and be the first to use it for your brand (before the next best, greatest tool).
Last but not least, here are some Flipboard examples for inspiration:
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