Content Marketing

How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also have the added advantage of boosting your rankings ...

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LinkedIn Has the PULSE on Connecting NEWS

By Bob Speyer, Web Success Team –  The Empire State Building may not be the tallest building in NYC (that honor goes to the newly minted Freedom Tower) but it definitely has the distinction of being “high” tech, playing host to LinkedIn. It has been over a year since LinkedIn acquired Pulse, a mobile news reading application that claims over 30 million users. By focusing on personalized news, LinkedIn has made a serious commitment to engage users with content. There is no better way...

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