Email Marketing

Home → Email Marketing

Web Success Team’s 16 Online Marketing Recommendations

  By Janette Speyer and Alison Brown, Web Success Team The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult...

read more

Guidelines to Running a Successful Email Marketing Campaign

  By Bob Speyer, Web Success Team Email marketing is growing in popularity. However to be successful in today’s business climate and to reach the more savvy recipients it is essential to understand the dynamics of email marketing — from spam filters, content creation that inspires, email branding, the ability to test and track, group segmentation and more. In popular response to my previous article, “Increase Your Email Campaign Effectiveness”, I have added some additional key...

read more

Increase Your Email Campaign Effectiveness

  By Bob Speyer – Web Success Team How can you maximize the effectiveness of your email campaigns? How can you avoid being considered spam, being blacklisted or damage your reputation with clients and prospects? Today’s email climate has changed dramatically from batch and blast. Below is a list of ten essential tips to keep your email campaigns performing with a high degree of success.   (more…)

read more

Integrating Social Media into Your Email Marketing Campaign

  By Justin Delos Reyes  and Bob Speyer - Web Success Team Social media is the hottest buzz on the web today. But if you think email marketing is obsolete because of it, you might want to think again. Email is just as valuable as an online marketing tool today as it was 10 years ago. The only difference between now and then, is that your subscribers want the opportunity to share your content with their friends on Facebook and Twitter. That is why your email marketing campaign n...

read more

Don’t Forget Your Roots: Email Marketing for 2011

By Alyse Speyer – Web Success Team Contributor It’s true; email isn’t as sassy and sweet as social media. But what’s also true is that email is still a growing market. One that modern online marketers should not forget. In 2010, 107 trillion emails were sent, and there are currently 2.9 billion email accounts worldwide. Better still, email marketing campaigns can be seamlessly integrated into existing our new social media campaigns. (more…)

read more
 
Background
Color scheme