Facebook Marketing

Sharing Is Caring: Tips to Make Your Brand Social Media “Friendly”!

By Janette Speyer, Web Success Team –– How do you make a brand  social media “friendly”? What a strange question. If I suggested this to a client a few years ago, I would have been laughed out of his office. In the social media world, however, we all are aware that we have to “humanize” a brand.  This is probably one of the most difficult tasks a brand is faced with, especially if it is B2B or has to show a very professional image. In this article I will show you some techniques...

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THREE Marketing Benefits from Facebook’s New Insights

By Janette Speyer, Web Success Team –  If you are using Facebook for your branded pages you probably have already noticed that there is a new set of insights that offer great marketing benefits. This actionable, powerful and simple tool allows marketers to better understand their audiences, therefore making it easier fine-tune their messages. In this article, will go over some of the most useful functions. 1. The Overview Tab provides a snapshot of the last 7 days of the data happening ...

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What’s New at Facebook – More Influence, More Control!

By Janette Speyer, Web Success Team – In the last couple of days Facebook has unveiled a new platform that promises advertisers more influence. This will have a strong impact on your brand’s exposure and give you far more control over your goals and objectives. Everybody knows at this point that Facebook’s Open Graph selective process has made it almost impossible to have your posts shown to your visitors. This has forced many a brand to turn to Facebook’s advertising model to get ...

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Facebook Personalities: Whom Are You Marketing to?

Janette Speyer, Web Success Team Do you spend a lot of time on Facebook? Do you post often? When I log-in to Facebook, often times I roll my eyes at some of the posts and enjoy some of the others. I have been using this social platform for the better part of seven years and counting. I have seen many changes and friended many people from different countries and all walks of life. In my line of business I have to take it a step further and ask myself; who are these people and what are they ...

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How to Build an Engaged Social Following for Brand “X”

By Bob and Janette Speyer, Web Success Team  –    It’s easy to create a social buzz for  a name bands celebs do it through rabid fans to drive the online interest and the majors like coca-cola do it with smart marketing and trillions of ad dollars. However for the Brand Xs of the world, where most brands struggle to get noticed and break through the clutter of competitors with limited budgets, it is still possible to build the buzz for your brand – through social engagement and emot...

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