By Janette Speyer, Web Success Team –– How do you make a brand social media “friendly”? What a strange question. If I suggested this to a client a few years ago, I would have been laughed out of his office. In the social media world, however, we all are aware that we have to “humanize” a brand. This is probably one of the most difficult tasks a brand is faced with, especially if it is B2B or has to show a very professional image. In this article I will show you some techniques...
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