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Advertising Isn’t Dead, It’s All Grown Up!

By Janette Speyer and Katrina McNeill A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrate...

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Creating a Social Buzz for the Movies

      By Janette Speyer and Katrina McNeill As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully online. Find your common ground Online, you can count on people linking with others who are similar to them; they tend to for...

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SEO in 2013 and the Importance of AuthorRank

By Janette Speyer and Katrina McNeill One of the biggest trends we are going to see changing SEO for this coming year is AuthorRank. If you have heard of Pagerank, you have an idea of what sort of tool this is. AuthorRank won’t be a replacement for Pagerank, rather used to inform Pagerank, in the hopes of enabling Google to rank quality content more appropriately. The most important changes are; 1) AuthorRank uses Google Plus profiles 2) Content quality will no longer be based ...

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Making Your Links Penguin Friendly: A Guide to Linking for SEO with the Latest Penguin Update

      By Janette Speyer and Katrina Mcneill Another Google Update? Google is revising the rules again for it’s Web Spam fighting Penguin and it has some people feeling disoriented and wondering what to do now. Well there’s no need for that! You just need to follow these simple steps in order to keep the Penguin at bay. (more…)

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