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Build Your Brand for 2021

This has been quite a year! The good news – it’s almost over!As we expect more closures for the holidays, it's time to consider how to keep your brand in front of your consumers.Are wondering how to address your audience during this holiday season? Here are a few suggestions to make the best of everything.Add that Human Touch:To give your brand a human touch, associate your products and services to a relatable experience. Tap into a lifestyle and a culture. Do this by creating an environment...

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Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new features. By Bob and Janette Speyer – Marketing Fact: We are sensory creatures who respond to visual stimulation. Words can fill in the gaps, but “Diamonds Are Forever!”   Flipboard is the latest innovative marketing tool. It does just what the name implies. It is engaging and you can’t stop yourself from “thumbing” thro...

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How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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Maximizing Instagram for PR Outreach

By Janette Speyer, Hot Ice Media ––  Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has over 200 million users according to an article published on its corporate blog. Companies are finally using its virtual communi...

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