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By Bob Speyer, Web Success Team 2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift. (more…)
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By Janette Speyer and Allison Brown –Web Success Team The launch of Facebook, Twitter, LinkedIn and other social media platforms have played an integral role in shaping the way that information is shared and distributed globally. Information is now distributed more efficiently and faster than ever, and you can help drive more traffic to your website and grow your business just by sharing and redistributing information about your company with these social media platforms. Google...
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By Justin Delos Reyes, Web Success Team As a business professional you probably have stacks of business cards in your desk drawer. How often do you follow-up with the people who handed them to you? If your answer falls in the rarely to never categories, what are your reasons for not following up? Is it lack of time? Is it because you have more important things to do? Or is it because you would rather focus on people who you know can help your business? (more…)
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By Justin Delos Reyes, Web Success Team Day One of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out and we learned a lot of new things. We also met some innovative Online Marketers and made new Twitter connections. Tina Stewart, SVP of Marketing at LYRIS kicked off the event with a very informative keynote presentation. She said Washington, D.C. has the highest concentration of Twitter usage and that sp...
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By Bob Speyer and Justin Delos Reyes, Web Success Team Social Media has become an essential marketing platform for businesses of all sizes. However, it is not the “be all, end all” marketing tool. Traditional marketing is not dead. In fact, the success you achieve through Social Media is heavily dependant on it. Social Media should be an extension of your offline marketing efforts. (more…)
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