Online Marketing

How to Turn Your Facebook Page into a Sales Hub

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. It’s no longer about posting content on your page and hoping you can get the engagement and traffic to your website to sell your products. Today, with a robust advertising program and low budgeting, Facebook ...

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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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2015… The Year Digital Marketing Comes of Age

The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some serious overhaul as you plan for a robust 2015. When developing your marketing strategy and plan your budget spend, it’s wise to consider the following key predictions about the direction of di...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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