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Losing Sales to Cart Abandonment — Promote to Increase Conversion

17

Sep 2015


Customer Relations, Online Marketing, Relationship Marketing, Search Engine Optimization, SEO, Social Marketing
1 comment

Losing Sales to Cart Abandonment — Promote to Increase Conversion

The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to change shoppers’ behavior to induce them to purchase or contact you to request more information. The Solution: Engage shoppers with on-site promotions to influence their decisions. Everyone has a Pavlovian res...

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How to Turn Your Facebook Page into a Sales Hub

10

Jun 2015


Facebook Business Page, Facebook Marketing, Online Marketing, Small Business, Social Marketing, Social Media, Social Sales
4 comments

How to Turn Your Facebook Page into a Sales Hub

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. It’s no longer about posting content on your page and hoping you can get the engagement and traffic to your website to sell your products. Today, with a robust advertising program and low budgeting, Facebook ...

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Interpreting Digital ROI to Manage Expectations

14

Apr 2015


Advertising, Branding, Business, Digital Marketing, Marketing, Online Business, Online Marketing, Public Relations
0 comments

Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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2015… The Year Digital Marketing Comes of Age

02

Jan 2015


Marketing, Mobile Marketing, Online Marketing, Video Marketing
1 comment

2015… The Year Digital Marketing Comes of Age

The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some serious overhaul as you plan for a robust 2015. When developing your marketing strategy and plan your budget spend, it’s wise to consider the following key predictions about the direction of di...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

08

Oct 2014


Branding, Business, Online Marketing, Social Marketing, Social Media Marketing, Tribal Marketing
0 comments

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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