Online Marketing

Why Social Marketers NEED Online Marketing Certification

by Janette Speyer, Web Success Team ––   The short answer… for CREDIBILITY! Accountants have a certification; lawyers have the bar and professors have a PhD; so why can’t we get a certification for online marketing? The Myth: There are many “gurus” and “experts” in the online marketing business today. It seems like anybody can do social media marketing. All you need to do is be a millennial or grow up with technology or know how to manage a Facebook page. Not! It is bec...

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The Coming of Age of Social Media in 2014

By Bob Speyer, Web Success Team ––  It’s always fun to make New Year’s Resolutions and Predictions of hot trends for 2014. Some things are easier to predict like earthquakes, the weather and even global warming – others topics are not so “predictable” like human behavior and the stock market! All kidding aside, it’s my turn to chime in to what to look forward to in the coming new year. Social Media – from fringe to mainstream Businesses have finally realized that the eyes...

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Facts About Grey Thursday Black Friday and Cyber Monday!

By Janette Speyer, Web Success Team –  Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. It’s also fast becoming a major shopping weekend with Black Friday, Cyber Monday and the introduction of Grey Thursday. Today I will share some interesting facts about the weekend shopping rush and how it all got started. Grey Thursday The controversial “Grey Thursday” takes place on Thanksgiving and was introduced in 201...

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Why Cyber Tuesday Makes Sense!

By Bob Speyer, Web Success Team –   Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to “benefit” from their largesse. As a consumer I am in ready, set, go mode to pick through the clutter. As an online marketer I have to break throug...

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