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Why Cyber Tuesday Makes Sense!

By Bob Speyer, Web Success Team –   Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to “benefit” from their largesse. As a consumer I am in ready, set, go mode to pick through the clutter. As an online marketer I have to break throug...

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How Your Competition Can Help Improve Your Online Marketing

By Janette Speyer, Web Success Team –   Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet — namely your competition. Sun Tzu, author of The Art of War said, "Keep your friends close but your enemies closer!" This directly relates to online marketing...

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4 BIG Marketing Lessons from Procter & Gamble

By Janette Speyer, Web Success Team – In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in the advertising field and I didn’t have much marketing savvy. As part of my training, I was invited to take a course at the P&G headquarters. Not only did I learn a few basics to assist me with my new job, but what I learned changed the whole way I approached a creative and marketing strategy. T...

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What’s New at Facebook – More Influence, More Control!

By Janette Speyer, Web Success Team – In the last couple of days Facebook has unveiled a new platform that promises advertisers more influence. This will have a strong impact on your brand’s exposure and give you far more control over your goals and objectives. Everybody knows at this point that Facebook’s Open Graph selective process has made it almost impossible to have your posts shown to your visitors. This has forced many a brand to turn to Facebook’s advertising model to get ...

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How to Overcome the Social Media Time Crunch Syndrome

By Bob Speyer, Web Success Team –   Ever think or say, "Too much to do and not enough time to do it." I often hear my clients commenting about time spent on social media marketing and catching up to the ever-changing technology. It’s the proverbial Hamster Wheel Syndrome when it comes to implementing new online marketing strategies for their business. The general consensus is that they simply have no more time to get the job done. This translates to "I can’t learn this" or "I can’...

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