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12 Inspiring Quotes from Top Social Media Marketers

As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our client followers never ceases to amaze me. Every day, I take a little time out and look for wisdom among my peers and experts in the field. Social media marketers everywhere travel the same path as ...

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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

By Janette Speyer, Web Success Team- Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not "shop online and save?" The first order of marketing cleanup for any business should be to get their website sanitized, "promo-tised" and optimized for search asap. Why? Because you can’t expect consumers to buy from you if they can’t find you or don’t see eye-popping deals to try and buy your brand! Don’t fall ...

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Maximizing Instagram for PR Outreach

By Janette Speyer, Hot Ice Media ––  Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has over 200 million users according to an article published on its corporate blog. Companies are finally using its virtual communi...

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Social Media has opened our appetite.

By Janette Speyer, Web Success Team – Eating has taken on a whole new meaning since the popularity of social media and the explosion of smartphone usage. I remember when food was simply something I ate and when full, I was never tempted to think about it or eat more! It was a time when junk food tasted great and cooking was what your mother did. I, of course, didn’t have time to cook, I was working! That is what pizza and Mac and cheese were for – quick, easy and filling! No so today...

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