Web Success

How Your Competition Can Help Improve Your Online Marketing

By Janette Speyer, Web Success Team –   Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet — namely your competition. Sun Tzu, author of The Art of War said, "Keep your friends close but your enemies closer!" This directly relates to online marketing...

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“Miss” America – Tweeting the Good and the Controversial

By Bob Speyer, Web Success Team – In this Age of Enlightenment where thoughts and images flow instantly around the globe and through our consciousness in 140 characters or less, something is amiss. Miss America has had its share of controversy – from married, not single and feminist agendas to swimsuit contest or not – Twitter has added a digital layer to this most hallowed institution. As we all know Twitter and tweets can be very controversial. We have seen all forms of emotional ...

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Tweeting from the Trenches: Use Twitter to Give Your Event that Buzz

By Janette Speyer, Web Success Team –  Are you planning to host an event to promote your services? In today’s digital environment, a solid percentage of almost any audience will be a Twitter user. Our job as an agency is to create conversations and engagement for our brands with the objective of garnering an interest for guest and attendees. In this post I will share some of the techniques we use to “buzz up” your event.   2-Weeks Prior to the Event – Setting the Stage This is t...

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