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Online Marketing and Website Development/SEO are part of the Web Success Team’s strategic marketing mix to generate more brand awareness, penetrate new and existing markets and increase sales for our clients. It is important that you see the proven RESULTS we obtain for our clients. Therefore we have prepared several recent case studies for your review: Our client experience extends to multiple industries, including: natural foods, health and nutrition, non-profit, entertainment, healthcare, fitness, finance and fashion.
Objective: To build brand awareness for Superior Source, educate consumers about their proprietary brand of 150 MicroLingual Vitamins and help drive sales. drive promotions and sales to their online etailers and brick and mortar retailers.
Strategy: Using Social Media platforms such as Facebook, Twitter, Pinterest, we have created a content strategy of consumer engagement and promotional incentive campaigns to get product in the hands of consumers at a nominal cost. Another successful tactic was to reach their target demos through Mommy Bloggers to review product, offer promotions and build consumer awareness and confidence in the brand. We also worked with etailers and retailers throughout the U.S. to cross promote their products in retail stores and online properties.
Results: Sales of Superior Source Vitamins have doubled in the past two years and they have contracted with major retailers (i.e. Vitamin Shoppe and their 500+ stores) and etailers to drive more online sales. The brand is a household commodity through increased brand awareness and product incentives and is in all major markets throughout the United States. We have also helped created evangelists for the brand and their social media fans and followers are extremely active and loyal. During one promotional campaign, they went viral and got 10,000+ requests for product in a 3-day offering.
Results: The site has garnered much attention and has attracted some major and much appreciated donations. WST continues to actively market the site. SCAO is now looking to open another center in a very poor area of Phnon Penh.
Objective: To build brand awareness for BRS and to promote their product line including the most expensive fitness bra the world ($1,800).
Strategy: Using Facebook, Twitter, and fashion/fitness social websites the Web Success Team created a content strategy to drive fans and to create awareness for the brand.
Results: The brand went viral (including major network media exposure) and we were able to achieve the desired results in 3 months of increased brand awareness and product interest, enormous brand buzz throughout the Internet and an influx of fans and followers on their social media profiles, like Facebook, whose fan base quadrupled.