Online Marketing and Integrated Marketing are part of the Web Success Team’s strategic marketing mix to generate more brand awareness, penetrate new and existing markets and increase sales for our clients. It is important that you see the proven RESULTS we obtain for our clients. Therefore we have prepared several recent case studies for your review: Our client experience extends to multiple industries, including: natural foods, health and nutrition, non-profit, entertainment, healthcare, fitness, finance and fashion.
Project:The Web Success Team has been working PopStar Club to launch a new line of dolls to rival Barbie and Bratz. The Beatrix Girls is an innovative new line of collectible pop-star dolls driven by original music with wholesome values geared to empower your girls ages 4-9.Objective: To build brand awareness for The Beatrix Girls, educate consumers about their availability and drive sales to their online etailers and brick and mortar retailers.
Strategy: Using Social Media platforms such as Facebook, Twitter, Pinterest and YouTube, we have created a content strategy to engage the consumers to follow The Beatrix Girls escapades. The dolls are have fully developed personalities who live and interact in the human world—producing real music, real hits, and real fans. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop-star through play. Another successful tactic was to reach their target demos through Mommy Bloggers to review product, offer promotions / giveaways and build consumer awareness and confidence in the brand. We also work with etailers and retailers throughout the U.S. to cross promote their products in retail stores and online properties through social media channels.Results: Due to pre-launch and on-going efforts, The Beatrix Girls have debuted in Toys R Us and Justice nationwide along with online retail stores like ToysRus.com, walmart.com, amazon.com and ebay.com. The Beatrix Girls brand has also been featured on traditional and digital media and on bloggers Best Holiday Gift Guides. Dolls are among the most challenging toy markets to penetrate. Happily, these Rock Star Dolls are becoming a household name and demand for the dolls, CDs and instruments is strong. We have also helped created evangelists for the brand and their social media fans and followers are extremely active and loyal. The Beatrix Girls Facebook page has gone from zero to over 13,000 likes. Traffic has become viral garnering approx 1,000,000 impressions per month!