Written By Janette Speyer and Katrina McNeill
Women have come a long way in the world of business. When we look at our role models in the online marketing industry, there are a few outstanding and inspirational influences. Today we want to share with you three successful women in online marketing who really stand out for their trailblazing achievements. These exceptional women help others in their field to find drive and motivation.
Easily one of the most well known women in marketing, Sheryl brought profitability to Facebook as its COO. She drove Facebook’s leadership to rely on advertising, with a goal of discreetly presenting ads. And Sheryl is well rewarded for her successful efforts; her compensation for FY 2011 was $300,000 base salary plus $30,491,613 in FB shares! Always trailblazing, last year Sheryl became the first female member of Facebook’s board of directors. She also invites feminism in the workplace with her recently released book, “Lean In: Women, Work and the Will to Lead.” Selling nearly 150,000 copies in its first week this bestseller is obviously only a fraction of what makes Sheryl such an inspiration.
Author and Social Media Leader
With 12 years in the field of marketing, educational speaker and author/co-author of online marketing books; The New Relationship Marketing, and Facebook Marketing: An Hour A Day, Mari makes a living coaching and educating online marketers. This year, Forbes named her number 3 of the list of “Top 20 Women Social Media Influencers.” Her educational content has been published nationally in publications such as The New York Times, The Wall Street Journal, Forbes, Fortune, and Chicago Tribune. Any of us who want to become more educated by a leader in the industry have access to Mari’s blog where you can find out what her current thoughts are on changes in the industry and other great online marketing tools.
President and co-founder of LocalResponse, Kathy colleagues say that she “is a visionary in the ad targeting world.” (Business Insider). LocalResponse makes ads more relevant by listening to social conversations. Over 13 billion Facebook posts, Pinterest pins, Foursquare check-ins, article shares and clicks across social media are analyzed monthly to improve the targeting and efficacy of desktop, tablet and mobile display ads. For example, if you tweet “Just went for a run”, you might see a NIKE banner ad on your desktop minutes later. We suggest you follow LocalRespose on Facebook for some helpful mobile targeting tips.
An Impressive Collection
These women are not only an inspiration, but they are resources! So follow the links provided in their summaries to be well on your way to conquering the world of social media! We would love to continue the discussion about the wonderful women of online marketing with you on our social platforms, come see us on Facebook, Twitter or Google+.
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