By Bob Speyer and Kristin Tomlinson – Web Success Team
The speed of the way we communicate has morphed into an Internet monster. Today we can virtually work in anywhere on the planet. Hotels, planes, cell phones — anywhere we can get our WiFi fix. Yesterday’s news is today’s fish warp. Our gratification is instantaneous, but like anything, be careful what you wish for. There is always a downside to hyper-productivity.
From Tortoise to Virtual Hare.
It’s hard to comprehend that it was only a couple of years ago when present day technology had yet to evolve, and business folks alike carried serious stress about meeting specific deadlines, worried about finishing work on time before departing on vacation, or were hesitant of traveling, not because of the fear of flying, but because of the anxiety that their future destination would not contain the necessary accommodations needed to get work done and lost productivity. Offices were tense, and businesses were limited.
Looking back, it would give any business savvy worker cold sweats to wonder how they could get their present job done efficiently. In America there’s a saying that we “live to work,” and with that accompanies the ideal that we have the divine right to work whenever and wherever we are.
Welcome to the land where those concerns have become extinct, and a new species has staked its claim on planet earth. It’s the virtual office.
Cars, Online Trade Shows and In-Flight WiFi. . . Oh My!
The Internet has indeed become elastic, stretching its reach into various places once deemed impossible, but now a reality. In this day and age, we have wireless Internet in our cars and on our phones; a tool that has acquired so much attention in the past couple of years that it has actually turned into a major problem. The Internet application on cell phones has only added to the controversy of cell phone use while driving, and Congress has created a law banning such use, officially putting that application in “time out” indefinitely.
Even traveling business people have the Internet in literally every country they travel to, allowing them to stay connected to the office from their “business away from home,” thousands of miles away. Everyone has jumped on the WiFi bandwith. Hotels that aren’t connected lose business. Today it is as essential as in room telephones and bathrooms.
The Web Success Team recently took a business trip to New York. Just before returning to Los Angeles, we had a rush project that “couldn’t wait.” We finished what we could in our room on the laptop, took a cab to Newark; connected to the airport WiFi to “kill 2 hours”; reconnected on the plane via gogoinflight, finished the job; emailed the completed files; then kicked back to relax for the duration of the 6 hour flight. A short time later, the client emailed from her Blackberry that they received the files, reviewed them and thanked us. Just another day at the “office!”
The Internet “Fix”. . . Good or Bad?
The Internet has come along way from the confinements of a cubicle to expanding its power to the farthest borders of the world. Not only has it offered its services to help strengthen and build your business online, but it has also allowed people to stay connected. It’s funny how you can’t imagine a world without it, but yet there was once a time when it didn’t exist at all. Looking back, it must have been an anxious time, not being connected 24/7 – or has this ultimate Internet fix made us more nervous and less laid back with even more stringent deadlines? Makes you wonder.