Web Success

Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?” The short answer is Flipboard is so versatile, you can even use it to fix the kitchen sink! The long answer… it’s a powerful selling tool. Surprisingly, many of my clients feel more comfortable with traditional media. Even with all...

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Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media guru yet. Every day is a new day in this SoMe worl...

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Transforming a Holiday in Nepal to Aid Nepali Earthquake Victims.

My daughter Alyse and her partner Tiago were visiting Nepal on holiday when the 7.8 earthquake struck on April 25th. Fortunately they were a safe distance from the damaged areas. Once they saw the tragedy unfolding, both felt compelled to stay in Nepal and join the relief efforts. They have been raising money to purchase much needed supplies, organizing relief efforts and going to remote villages to deliver survival items such as desperately needed tents, tablets to sanitize water, flashlight...

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Happy New Year 2015

Genuine success comes only to those who are ready for it. So never step back and always have courage to accept new challenges. Web Success Team and Hot Ice Media wish you a very happy and prosperous new year 2015.

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Facebook “Likes” – Quality vs Quantity

By Bob and Janette Speyer, Web Success Team -- How important is a Facebook “like”, really? As social media marketing becomes more mainstream brands still put a very high value on “likes” and “follows” as a measure of an agency’s performance. But is this a benchmark for a campaign’s success? Therein lies the question. Take for example a branded page with 3,000 likes that has almost all its followers engaging in conversations, sharing, participating and building a buzz around...

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