Web Success

Putting Out the Fire: Why You Need a Reputation Policy in Place.

How it happened and Why it's important to have a reputation policy. Our client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted “certain” people to partake in her product giveaway on behalf of our client. That being said, our agency works diligently at building a solid online presence for our clients. We were proud of the traction and the visibility this brand was getting. Suddenly, we got an urgent phone call. We...

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Nurture Your Business, Nurture Your Success!

My business is my baby! Like many of us do with our children, it was in serious need of an education. That Said…Where Do I Begin? I was not quite sold on the idea of a business coach or a mentor. I believed that hard work would make me successful. YES, and NO! Ok, I admit it, I needed some help. I had no idea what that help looked like until…. The first time I saw Lisa Nichols, she was dancing with my daughter on her social media profile!!! Now she caught my interest, so I Goog...

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Finding the Right Content for Your Flipboard Magazines

It is amazing what Flipboard magazines can do for your business. This untapped resource has undiscovered potential. Hence the launching of #FlipBizChat to share ideas and concepts for future users looking for new branding and marketing solutions. In my last Twitter Chat session with Tawanna Browne Smith we discussed creating content for a Flipboard Magazine. As marketers, we are forever looking for new ways to promote our content. Here is a recap of the questions and some of your answers:...

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Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?” The short answer is Flipboard is so versatile, you can even use it to fix the kitchen sink! The long answer… it’s a powerful selling tool. Surprisingly, many of my clients feel more comfortable with traditional media. Even with all...

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Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media guru yet. Every day is a new day in this SoMe worl...

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