Facebook Fan Exchange to Target and Grow Your Followers

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Facebook Fan Exchange to Target and Grow Your Followers

By Bob Speyer, Web Success Team

Everyone wants to increase their social media followers quickly. Here’s a novel way to broaden your reach through a Facebook Fan Exchange championed by online marketer Michelle Hummel. It’s simple, innovative and most importantly stays true to the Social Media Mantra, “Give to Get.” Michele has used LinkedIn to promote this marketing concept. In only four months, Michelle has gone from 60 Facebook friends to just under 2,000 fans by promoting the Facebook Fan Exchange through 5 to 7 select LinkedIn groups.

How It Works: I Become a Fan, You Become a Fan

The strategy is very simple. First you join a LinkedIn Discussion Group, for example: Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. Of course, the more groups you join and implement this strategy, the more fans you will corral. Then you follow these simple instructions:

  1. Explain your Facebook Fan Exchange strategy to benefit all group members.
  2. Post your Fan Page url for other members to become a fan.
  3. When anyone replies that they have become your fan, then you become a fan of their page.
  4. Become a fan of everyone that is listed, and post a reply to each person that you have become a fan of.
  5. Log in everyday to add more fans.

“I invite you to my fan page”: https://www.facebook.com/WebSuccessTeam

Be Active, Be Helpful, and Most Importantly, Engage Your New Fans

By using this same invitational post with several LinkedIn groups that you find relevant to your business, you will reach likeminded business owners that are interested in supporting each other. Then step back and watch the fans in daily. Because the whole process requires an honor system for everyone to “like” each other, Michelle is now in the process of developing an application that is verifiable and reciprocal.

One critic of this strategy to garnering fans felt that if the audience is not engaged, they won’t react and posts won’t show (other than hoping that friends of fans will see the posts). Michelle went on to state that it was an opportunity to broaden your fan base and build relationships. LinkedIn is about social networking, so why not do it on Facebook as well. This strategy gives you the ability to develop dialogues with your business contacts, get to know their business and help each other out by referrals.

Let’s continue Michelle’s Facebook Fan Exchange strategy and post your Facebook page here and follow Michelle’s page at https://www.facebook.com/WebMediaExpert

About the Author: Bob Speyer is an online marketer, social media strategist and co-founder of the Web Success Team. Bob develops effective marketing strategies to help companies increase brand awareness and target more customers for their products and services. His articles are intended to educate as well as inform readers of the latest tools and techniques of online marketing. You can follow Bob on Facebook, Twitter and LinkedIn.


  1. Joseph potier
    July 13th, 2010 18:04  / 

    very helpful

  2. Philip Thomas
    July 13th, 2010 18:23  / 

    Good idea. Here’s my page:

    I’m a fan of your now too.

  3. WebSuccessTeam
    July 13th, 2010 18:32  / 

    Thanks Philip. Just “liked” your page. Keep in touch

  4. Elaine Greenberg
    July 13th, 2010 18:44  / 

    I actually did this on several of my Charlotte LinkedIn groups. I was unaware of this as an organized strategy — The idea just made sense to me!
    One of the groups, “Network Charlotte,” really took that ball and ran with it. 70 of us all linked to each others’ Fan/Business pages,
    enthusiastically. We also learned about other’s businesses
    Remind everyone to check that their links are functional. We had several people who discovered broken links…
    Good luck and have fun!
    Elaine Greenberg

  5. WebSuccessTeam
    July 13th, 2010 18:50  / 

    Thanks for the input, Elaine. Yes broken links are an issue. It seems that on Michelle’s discussion people were catching the broken links. The beauty of this was that everybody is helping each other out and it’s a great way to meet new friends and business partners.

  6. Chris
    July 14th, 2010 7:52  / 

    Good idea. My facebook page is https://www.facebook.com/restinsured and http://www.twitter.com/restinsuredllc

    A tip for facebook users of any size group. You can go to http://www.facebook.com/username and shorten your URL to your business name or something of your liking.

  7. Chris
    July 14th, 2010 7:53  / 

    It helps with the broken link problems on LinkedIn shortening your URL.

  8. WebSuccessTeam
    July 14th, 2010 12:16  / 

    Thanks, @Chris. We also use https://bit.ly/ for link shortening. You can also get analytics with bit.ly

  9. Jeff
    July 14th, 2010 13:17  / 

    Good article / info.




  10. WebSuccessTeam
    July 14th, 2010 13:24  / 

    Just “liked” your page. 🙂

  11. Neal Schaffer
    July 14th, 2010 18:57  / 

    Excellent post! Although I have seen it done before different, I love the strategy of making use of the LinkedIn Groups Discussions follow-up emails to ensure that everyone does this, although I agree that an extra step of verification is necessary…

    I just liked your page, and hope you’ll Like my Windmill Networking Page as well 😉



  12. Jen
    July 15th, 2010 11:34  / 

    I just liked eveyone above…what a great idea!!!

    My facebook fan page is:

    Thanks so much for the follows!!


  13. WebSuccessTeam
    July 15th, 2010 11:37  / 

    Thanks, Neal. I liked your page already, you have great content. Keep in touch

  14. WebSuccessTeam
    July 15th, 2010 11:38  / 

    I just liked your page 🙂

  15. TheBestDeal
    March 26th, 2011 12:44  / 


    Can you help my cousin in a competition simply by clicking on “Like” on this publication:


  16. WebSuccessTeam
    March 28th, 2011 12:28  / 

    Avec plaisir. Déjà fait. Bonne journée

  17. Mike C.
    April 22nd, 2011 14:43  / 

    I invite you to join this page: https://www.facebook.com/wincfood

  18. Brian
    May 26th, 2011 13:14  / 

    I figured all of the people who posted on here would be interested in a new community that’s all about Facebook Pages helping other Facebook Pages get more “likes.” Companies “swap” statuses that promote each other’s page. Check it out and start swappin https://www.facebook.com/statusswap

  19. WebSuccessTeam
    May 26th, 2011 13:54  / 

    @Brian. I liked your page. Thanks for sharing

  20. Fani Facebook
    November 16th, 2011 18:35  / 

    you forgot TRAFEX.info

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