Flipboard Advertising – The BEST Kept Secret!

It's hard to get your message across with traditional social platforms because they are saturated with ads and noise. With all that's going on, you can't expect your viewers to spend any time at all on your ads. I run a social marketing and PR agency and my clients turn to me for out-of-the-box solutions to get the most out of their ad budgets. A year ago, I made the decision to move them to Flipboard ads to break through the social clutter. But before I give you my reasons for using Flipb...

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Build Your Brand for 2021

This has been quite a year! The good news – it’s almost over!As we expect more closures for the holidays, it's time to consider how to keep your brand in front of your consumers.Are wondering how to address your audience during this holiday season? Here are a few suggestions to make the best of everything.Add that Human Touch:To give your brand a human touch, associate your products and services to a relatable experience. Tap into a lifestyle and a culture. Do this by creating an environment...

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Host a Virtual Event & Build Strong Business Connections: Part I

Big trade shows are a thing of the past. Zoom and online meets are the "New Normal". Now is the best time to maintain connections and to build a strong community. Since business is still slow or at a standstill, many are suffering from fear, anxiety, illness, income, and profit loss. Make the best of your online community connections and organize a virtual trade show and retain some sense of normalcy.This article will demonstrate how to put forth an action plan for your next online event. I’l...

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Tips for Using Flipboard with LinkedIn

Are you a LinkedIn user for business? Have you tried using Flipboard to promote your business or publication on LinkedIn? In this article, I will show you how Flipboard and LinkedIn can be effective tools for connecting businesses with customers. Companies looking for innovative ways to promote their brands can benefit from this dynamic and productive marketing combination. Here are a few tips to get your work noticed by your business prospects and potential clients: First Things First: ...

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What Is Content Curation & How it Can Help Market Your Brand

Content curation is the selection of information that's targeted to a specific target audience. There are many resources to find content: articles, blog posts, videos, and photos. Done correctly, it plays an important role in helping your brand succeed. It's particularly effective when sharing relevant information with your social network.   We are forever inundated with advertisements, articles, and other noise on the web. When you curate content, you are filtering out irrelevant informat...

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