Content

Host a Virtual Event & Build Strong Business Connections: Part I

Big trade shows are a thing of the past. Zoom and online meets are the "New Normal". Now is the best time to maintain connections and to build a strong community. Since business is still slow or at a standstill, many are suffering from fear, anxiety, illness, income, and profit loss. Make the best of your online community connections and organize a virtual trade show and retain some sense of normalcy.This article will demonstrate how to put forth an action plan for your next online event. I’l...

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Tips for Using Flipboard with LinkedIn

Are you a LinkedIn user for business? Have you tried using Flipboard to promote your business or publication on LinkedIn? In this article, I will show you how Flipboard and LinkedIn can be effective tools for connecting businesses with customers. Companies looking for innovative ways to promote their brands can benefit from this dynamic and productive marketing combination. Here are a few tips to get your work noticed by your business prospects and potential clients: First Things First: ...

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What Is Content Curation & How it Can Help Market Your Brand

Content curation is the selection of information that's targeted to a specific target audience. There are many resources to find content: articles, blog posts, videos, and photos. Done correctly, it plays an important role in helping your brand succeed. It's particularly effective when sharing relevant information with your social network.   We are forever inundated with advertisements, articles, and other noise on the web. When you curate content, you are filtering out irrelevant informat...

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10 Creative Content Ideas for Social Media Marketing

Everyone gets writer’s block from time to time. It’s easy to get stuck and run out of ideas about what topics to write. If more content means more business, then you want to avoid getting stuck! One way to do this is to make a checklist of content ideas that can help you be more effective. (more…)

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Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

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