25
Apr 2013
A New World of Sales Techniques in a Digital Age
Written By Janette Speyer and Katrina McNeill
If someone knocked on your door asking you to buy something, how quickly would you shut the door? Long gone are the days of door-to-door sales, and just as selling face-to-face is becoming a thing of the past, many other aspects of sales are changing with the digital times.
What once was a cold call
LinkedIn has over 200 million people available to connect with, and it is quickly replacing cold calling. So much less invasive and much more common today, on LinkedIn one simply sends an introduction message to a connection, or connects with a company they consider a prospect. This form of connection is a little easier to ignore than a cold call, but most of us are happy to see this trend.
Where to file that document
Why take up space and resources for marketing and sales files when you can just keep it on the cloud? Filing cabinets are replaced by Dropbox, iCloud, Google Drive, Skydrive and countless others.
Check the Rolodex
Some of the younger generation doesn’t have a clue what a Rolodex is. That fun contact card filled directory on your desk has long been replaced by various forms of online contact directories. Now there are even apps out there to help you categorize and maintain your contacts like Brewster or Addappt.
My office or yours?
Unless you are in the same city, sales teams rarely struggle with the question of where to meet for a sales call anymore. That’s because the good old fashioned in person meetings have been replaced by GoToMeeting, WebEx, Skype and even Google Hangouts.
Get out there and network
Networking is an essential component of sales, but it’s no longer entirely necessary to invest in networking events as a similar outcome can be achieved through online networking. In person networking is replaced by social media networking like Facebook Groups, G+ Communities and TwitterChats.
Sales techniques are changing dramatically. And although it’s a bit sad that face-to-face meetings are disappearing, it is helping to save small business owners some significant expenses. We love to discuss online sales techniques on our social platforms! Come network with us on Facebook, Twitter or Google+.
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