by Bob Speyer, President, Web Success Team As the saying goes, "there are lies, damn lies and statistics." Well, in the worldwide web, statistics are our gold standard, and always tell the truth, but not the whole story. That's left for savvy marketing interpretation. But stats are our reality gut check. Point of fact, most websites convert visitors into customers at just over  a 2% clip with a few reaching upwards of 9-14%. So how can you increase the conversion rate? This article provides ...