By Bob Speyer, Web Success Team
Is Your Brand Being “Heard”?
There’s a new marketing tool in town you should know about. It’s in Beta testing but it is not only free but produces mountains of great marketing information to help you improve your website. It’s called “Heardable.com,” and quite simple it is the easiest and most efficient way to measure how your online brand is perceived, performs and stacks up against your competition.
Just enter your URL in the free tool and you get a Heardable Score in return. The six measurable sub-scores that will help you determine you brand’s success against your competition are:
1) Portable: Is your site optimized for mobile search? The better positioned you brand is to take advantage of mobile, the higher your ranking and site’s effectiveness. Portability is determined by detecting auto redirects for the four top mobile device platforms; iPhone, Android, Blackberry and Windows Mobile.
2) Shareable: Sharing is a reciprocal exchange, giving and getting. Heardable scans for RSS feeds with the more feeds the more you are likely to share content and thus more engaged in social activity. The more you share, the more you will be picked up and shared as well. Social media is all about engagement.
3) Measurable: Does your website have analytics that track, monitor and optimize site activity, including on-page performance, ecommerce and online advertising? A low score would indicate you need to set up more tracking indicators for your marketing efforts.
4) Actionable: Does your website interact with your visitors and connect with them using visitor focused words? A higher ranking is achieved if your website speaks in personal tones to customers, using ‘you’ or ‘your’ as ways to connect with them. A low ranking focuses more on brand information and corporate policy.
5) Sociable: Word of mouth marketing is becoming a major player in brand image and how consumers react through the power of the purse. Make sure you have a brand blog set up with at least a few employees making regular contributions. Set up social accounts on Twitter, Facebook, LinkedIn, Digg and YouTube immediately and participate on a daily basis.
6) Searchable: Ranking in this category depends on search engine visibility, number of inbound links, and local search determinants. Keywords, original content and linkage to your site will improve your site’s performance and searchability.
Facing Down the Competition
Business is all about competing and the goal is gaining market share and customers. Heardable can give you a powerful tool to find the answers about improving your business and achieve web success. It provides you with real time data that you can use to make better marketing decisions, and turn them into an action-based plan backed by indisputable metrics. Your boss wants proof, well show them the stats!
Heardable’s extensive research of category brand leaders mirrors a Heardable Score. This means you can now get the statistical intelligence to help you dramatically improve your site’s performance and take the lead of your chosen category of business. Heardable Category Overviews factor in over one million URLs covering seven critical areas of analysis.
Learn from the Best Brands
The Heardable 100 is a sort of gold standard of online branding. They share with you the best of the best and what makes them tick. Heardable takes the features and functions that these 100 online brand leaders have in common. There are plenty of take-a-way lessons in this batch to give your site that needed marketing boost.
Make Your Website Heard!
In today’s competitive environment, online branding is critical to building your business online. Getting qualified visitors is a marketing imperative. Tools like Heardable are critical in understanding your site’s performance and visibility. The Web Success Team can analyze and optimize your website, increase your Heardable Score to make it ‘Heard’ throughout the Internet. Contact us today for an complimentary analysis of your website and the effectiveness of your online marketing efforts.
Images: from Heardable, Inc.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
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