How to Maximize Twitter for Brand Marketing at Trade Shows

11

Feb 2015


Conferences, Twitter, Twitter Marketing
1 comment

How to Maximize Twitter for Brand Marketing at Trade Shows

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. As a small businesswoman, I know trade show marketing can be overwhelming for brands. And for starters, there are many pre-show concerns to consider as well. But, Twitter ...

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12 Inspiring Quotes from Top Social Media Marketers

29

Jan 2015


Content, Social Media, Twitter
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12 Inspiring Quotes from Top Social Media Marketers

As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our client followers never ceases to amaze me. Every day, I take a little time out and look for wisdom among my peers and experts in the field. Social media marketers everywhere travel the same path as ...

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#AnyoneListening? Measuring Your Hashtag Success

14

Aug 2014


Branding, Business, Twitter, Twitter Marketing
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#AnyoneListening? Measuring Your Hashtag Success

By Janette Speyer, Web Success Team –  Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag. It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and ...

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Social Media has opened our appetite.

30

Jul 2014


Blogs, Branding, Content, Facebook, Instagram Marketing, Social Media, Twitter
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Social Media has opened our appetite.

By Janette Speyer, Web Success Team – Eating has taken on a whole new meaning since the popularity of social media and the explosion of smartphone usage. I remember when food was simply something I ate and when full, I was never tempted to think about it or eat more! It was a time when junk food tasted great and cooking was what your mother did. I, of course, didn’t have time to cook, I was working! That is what pizza and Mac and cheese were for – quick, easy and filling! No so today...

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At the World Cup – Twitter Is the Player to Follow

13

Jun 2014


Twitter, Twitter Marketing
1 comment

At the World Cup – Twitter Is the Player to Follow

By Janette Speyer, Web Success Team –   It’s World Cup season and Twitter is ready for the party. There were over 12.2 million Tweets during the Brazil - Croatia opening match with Brazil star Neymar Jr. the most mentioned player (who scored 2 goals) and gained 163,000+ followers! As many of you already know, this formidable application has been taking center stage for everything from politics and elections to sports and entertainment. There is no doubt that even if Twitter itself is ...

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