Monetizing Twitter – Tweeting for Dollars!
By Bob Speyer – Web Success Team
Many social networkers wonder just how does Twitter make money? Apple, Google and Facebook seem to print it by the truckloads. From its inception, people have used their 140 characters to ask that same question. The short answer is advertising, but Twitter CEO Dick Costolo has indicated that “commerce” is the new plan to increase Twitter revenue.
Chirping for Tickets?
At the Fortune BrainstormTech in Aspen, Colorado, Costolo discussed his companies several advertising options including plans to offer self-serve ads. An example he mentioned was how sports teams and conference organizers used Twitter to match buyers with unsold inventory. For example, the San Diego Chargers football team wanted to avoid a TV black out in their local market, so they successfully promoted the sale of 1,000 tickets to a game. Unfortunately Twitter didn’t make money from the transaction but could do so in the future.
Costolo stated that the Chargers could have sold more tickets and made even more money from direct Twitter purchases rather than go to an different website to buy their tickets.
Let’s Make Money
I can imagine a scenario where people may offer goods and services on Twitter and even create a bidding war for competing brands. Twitter could monetize this frenzy of activity by taking either a service charge for the transaction or a percentage of the sale. Once a seemingly altruistic way to communicate, Twitter is no different than other business trying to monetize their audience and offer a valuable service to its members.
Advertising will continue to drive revenue on Twitter, including sponsored tweets as well as sponsored trending topics. Stay tuned to further Twitter developments that could impact your Tweets.
5 Ways to Monetize Twitter Today
Twitter could monetize their network in additional ways:
- Ad Placement: Every 10th or 100th tweet could be an ad. These ads could be graphical in nature and really pop out amount the text tweets.
- Offer Mobile Payments: Twitter could vastly expand their revenue base by enabling mobile payments, similar to Paypal and could revolutionize how money is transacted on the Internet.
- Develop Subscription-Based Groups: Twitter could charge people to be part of specific groups who might want to follow a high-profile Twitterite and pay to see his tweets and his ideas.
- A Premium Version: Twitter could charge for a pro version that would have additional features like the ability to add photos, videos or music storage.
- Merchandising: Twitter could offer an assortment of products to use or wear, such as T-shirts, coffee-mugs, bags, caps, etc. We all love Twitter and the logo, so why wouldn’t we buy clever 140 character sayings with their logo on stuff.
A Tweet for Your Thoughts
As always, I look forward to your feedback. And you don’t have to limit your comments to a mere 140 characters!
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July 23rd, 2011 11:07 /
Terrible article, ideas 3/4 just wont even work.
July 25th, 2011 13:10 /
We all have to make money and Twitter is no exception.That’s why they are seriously looking at ways to commercialize Twitter.
Some of my suggestions may be pie-in-the-sky, but don’t be too shocked if Twitter comes out with a Pro Version that adds value
to the user experience. I do appreciate your comments and it is a good starting place for continued dialogue from you and other