Twitter Marketing

How to Maximize Twitter for Brand Marketing at Trade Shows

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. As a small businesswoman, I know trade show marketing can be overwhelming for brands. And for starters, there are many pre-show concerns to consider as well. But, Twitter ...

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#AnyoneListening? Measuring Your Hashtag Success

By Janette Speyer, Web Success Team –  Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag. It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and ...

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Social Media Metrics Made Simple

By Janette Speyer, Web Success Team –I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade show or for a brand launch. When we complete a campaign, we examine interactions, engagement and impressions. This is how we determine the success of a product. T...

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At the World Cup – Twitter Is the Player to Follow

By Janette Speyer, Web Success Team –   It’s World Cup season and Twitter is ready for the party. There were over 12.2 million Tweets during the Brazil - Croatia opening match with Brazil star Neymar Jr. the most mentioned player (who scored 2 goals) and gained 163,000+ followers! As many of you already know, this formidable application has been taking center stage for everything from politics and elections to sports and entertainment. There is no doubt that even if Twitter itself is ...

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