Black Friday & Cyber Monday – Get Social and Sell!
By Janette Speyer and Alison Brown, Web Success Team
With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in the promotion of these savings events and consumers have been getting good at ferreting out the biggest savings with the help of social media marketing.
Social Media Savings
Social media platforms are becoming the go-to sources for finding out about sales and coupons. Companies such as Target and Walmart are using their Facebook pages to give consumers a preview of sale opportunities that will be available. Since Facebook fan pages are often the most up-to-date sources, savvy shoppers usually check here first before visiting individual websites. Also, since merchandise is usually limited, using Twitter to get real-time updates and tips from companies is imperative if you don’t want to be left out of the loop. Black Friday and Cyber Monday all about having the inside scoop and knowing where to be at the right time.
Preparing Your Website for Searches
Businesses have begun preparing their websites for this shopping frenzy weekend many months ago by trying to increase their page rankings by using SEO. This enhances the chances that people will see your website when searching for Black Friday sales. If you get professional SEO experts to take a look at your website and get it ready for the holiday season by integrating Black Friday and Cyber Monday keywords into your strategy, you can optimize your revenue stream. You can also improve your website by making logos more festive to match the holiday season and encouraging people to visit your site.
Creative Marketing Strategies
Last year consumers spent $1 billion on Cyber Monday alone, so marketing your promotions in creative ways is important if you want to make your company stand out.
- QR codes are becoming an increasingly popular way to market Black Friday and Cyber Monday promotions. You can engage customers and also track how your promotions are doing. You can see if your target audience is being reached and get a better handle on revenue forecasts.
- Create a buzz online by tweeting updates and using hashtags such as #blackfriday or #cybermonday to get greater visibility for your ads.
- Use YouTube to broadcast short videos to give consumers a preview on the best deals and where to check out promotions.
- Twitter and Facebook Mobile to stay on top of the sales and ensure they are at the right place to jump on limited quantity and time sensitive deals.
- Amazon Cyber Monday for shopping trends and major shopping deals
Start Now, it’s Not too Late!
Getting your website ready for the influx of Cyber Monday traffic will ensure that you maximize your profits. Online marketing has been helpful since most people look online because searches can be targeted to specific merchandise, so make sure keywords are up-to-date. Also, get an SEO expert to take a look at your website and see how you can best prepare yourself and start integrating promotional strategies. Depending on what service you offer, getting your voice heard throughout the online and social media world is the most likely way to acquire business over your competitors. Black Friday is coming up next week so get started now and you may have one of the most profitable weekends of the year! Remember, it’s the greatest shopping weekend of the year!
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