Build Your Brand for 2021

This has been quite a year! The good news – it’s almost over!As we expect more closures for the holidays, it's time to consider how to keep your brand in front of your consumers.Are wondering how to address your audience during this holiday season? Here are a few suggestions to make the best of everything.Add that Human Touch:To give your brand a human touch, associate your products and services to a relatable experience. Tap into a lifestyle and a culture. Do this by creating an environment...

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Host a Virtual Event & Build Strong Business Connections: Part I

Big trade shows are a thing of the past. Zoom and online meets are the "New Normal". Now is the best time to maintain connections and to build a strong community. Since business is still slow or at a standstill, many are suffering from fear, anxiety, illness, income, and profit loss. Make the best of your online community connections and organize a virtual trade show and retain some sense of normalcy.This article will demonstrate how to put forth an action plan for your next online event. I’l...

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Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

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Live Streamers Are the New Brand Influencers!

By Janette Speyer Want to get your brand in front of a new audience? Podcasters, Webcasters and Live Streamers are your answer! They are the 2018 influencers. There is so much noise all over the Internet and brands are struggling to stand out above the crowded space. Part of my job is to look for alternative sources to offer my clients. I have been tracking a few web shows for quite some time now. These newcomers have grassroots shows with audiences that love to watch them and are growing in...

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How to Leverage Flipboard Magazines to Generate Leads

By Janette Speyer – Have you tried a Flipboard magazine to generate leads? As a business owner, you probably have a collection of leads that you will get to “sometime.” You also have active social media profiles and belong to many professional groups. Yet, you can’t make that transition from a lead to a conversion. Why? You are running a business and there is only so much you can do in a 24-hour day. You have other priorities like getting the work done or fulfilling your orders. For...

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