Mobile Marketing

Flipboard’s Update Is a Real Game Changer.

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps publishers be discovered on the platform. If you are looking to get more visitors to your website, now is the time to get on Flipboard and submit your RSS feed! Along with this update, they also rolled out the Reader Enhanced Display (RED Bolt) for mobile-optimized pages. A little lightning symbol will appear next to articles on Flipboard. This wi...

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Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new features. By Bob and Janette Speyer – Marketing Fact: We are sensory creatures who respond to visual stimulation. Words can fill in the gaps, but “Diamonds Are Forever!”   Flipboard is the latest innovative marketing tool. It does just what the name implies. It is engaging and you can’t stop yourself from “thumbing” thro...

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Welcome to #FlipBizChat

Do you love Flipboard? We do! Tawanna Browne Smith and I have teamed up to bring you #FlipBizChat — a fun and informative get-together on Twitter to explore creative ways to use this powerful app for your business and for your clients. There is an overwhelming amount of information on the Internet! Flipboard can organize your information, power up your business to reach more consumers, increase brand awareness and drive sales to their online channels! Let's build a community of ...

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Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!

Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online. Still, many people have not yet heard of a Flipboard Magazine!!! In the next few articles, I will show you how I use this powerful app for all aspects of your business. Our company adopted the app in 2014 and has been using it to market our client’s products and services. For those of you getting started, you can find a tour of the app in this magazine:...

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Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single thing that will drive your business what would it be? SALES!!!! Yes, I know this is obvious, but that simple little word has many components. How do you put all those elements into one convincing presentation? One that will close that deal? In our PR an...

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