By Bob Speyer, Web Success Team

Necessity is the mother of all invention. Why use a website, eBay or a storefront when you can use Instagram to sell your products. In Kuwait, Instagram is how business is done. It’s fast, efficient and effective – for their marketplace.

A sample of an Instagram storefront

I came across an article by Cory Chapman who wrote about the use of Instagram in Kuwait. I thought I would share some of my own observations:

Instagram is a boom to Kuwait’s economy. They are selling all manner of things through their mobile phones using Instagram. It’s big business. All they need is an account, take a picture, put a price to it, and sell it.

Kuwaiti Fatima Al Qadiri said even her grandmother has an Instagram account and sells dried fruit. A friend’s cousin sells bizarre looking potted plants that use Astroturf. Great to have lots of disposable income. Obviously it’s a seller’s oasis. Others are selling manga (comics created in Japan, or by Japanese creators in the Japanese language, conforming to a style developed in Japan in the late 19th century); sheep, cosmetics and women’s fashions. Last April there was even an Insta-Business Expo about Instagram business.

Prediction:

Don’t be too surprised or laugh too much over this new business model. Don’t have an Instagram account yet? Just wait. Mobile is our connection to the “real world” and our smart phones are just an extension of ourselves. Let’s hear your thoughts?

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