By Justin Delos Reyes – Web Success Team

According to Digital Buzz Blog, over 70% of the world’s population has a mobile phone – which suggests that mobile web browsing is becoming the norm for consumers around the globe.

Have you created a mobile website that can accomplish the same goals as your traditional website? If not, or if your current mobile website isn’t helping you achieve web success, your mobile marketing strategy might need some re-tweaking. Read on to discover how to create an effective mobile website.

Publish the Right Content
Before you create a mobile version of your website you need to decide what information is vital to your customer’s needs. Examine your existing website and shorten the copy for your mobile site. That means eliminating some of the fluff you published so that it’s easier for mobile phone users to digest while they’re out and about.

Keep it Simple
Keep the design of your mobile website simple. Avoid publishing images that might take a long time to load and use text links instead of graphic buttons. Speed is everything to smartphone users and they want data to load quickly over mobile networks. Websites designed with flash or javascript won’t cut it on mobile phones.

Minimize Scrolling
Scrolling might be easier or more manageable on smartphones but it is a hassle on feature phones. The best strategy to implement is to limit scrolling as much as possible. Utilize text links to direct visitors to more information instead of making them scroll.

Install a Blog Plug-in
It’s no secret that one of the strongest marketing tools for a website is a blog. Install a plug-in that automatically optimizes your blog for mobile browsers. Although visitors will have to scroll vertically, they won’t have to scroll horizontally and you won’t have to go through the trouble of creating a blog specifically for mobile browsers.

SEO Your Website
Since many people will land on your mobile site via mobile search applications and engines, make sure your mobile site is properly SEOed. At the very minimum you should pay special attention to your URLs, meta tags, heading tags, and keywords in your blog.

Incorporate Social Media
While it’s not a great idea to incorporate social media feeds into a mobile website (as it is in a mobile app), your customers still need to be able to find links to your social media accounts on your site. This presents a special case where you might want to incorporate Facebook, Twitter, or LinkedIn buttons since they are popular and recognizable among millions of people. Be sure to make the buttons small so they don’t inhibit your website from loading quickly.

Test It on Multiple Browsers
Maximize your online marketing efforts by creating a mobile website that can be viewed on a variety of mobile browsers. What looks good on an Android phone may not look good on an iPhone or BlackBerry – just as some websites don’t translate well on all desktop browsers.

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