By Justin Delos Reyes and Janette Speyer – Web Success Team

Charisma is defined by Merriam-Webster as “a special magnetic charm or appeal.” Entertainers have it. Politicians have it. But did you know your brand can exude that same type of charisma through social media?

Get the Look
One reason why men, women, and teens are infatuated with celebrities is because they are physically attracted to them. Attractiveness is a part of their magnetic charm and appeal. When we see a celebrity (or anyone) that is visually appealing to us, chemicals are released from our brain that make us think, “Wow! That person looks good!” Publishing content that is exciting and pleasurable to look at is vital to your social media success. It adds to your brand’s appeal and charisma.

Your followers should be compelled to look at your social media pages for a few minutes each day. Posting more photos on your Facebook Wall or on your Twitter stream is one online marketing strategy you can implement. The photos should be unique to your brand and can even give people a behind-the-scenes look at how it operates. This will create a type of intimacy between your brand and its followers that is similar to the intimacy they might feel when they see a celebrity partaking in an every day activity (such as grocery shopping or exercising).

In other words, people enjoy seeing things they don’t expect to see. Your brand can become more likable by taking advantage of this.

Talk the Talk
How do you speak to your followers? Is it all business, all the time? Or are you doing the right thing by letting your brand’s personality show? Humor and wit are very much appreciated in social media. Many videos or photos that go viral do so because they make people laugh. Come up with strategies to make people laugh or think, “That’s clever” when they read your updates. They will re-post or re-tweet to their friends and followers more frequently as people are always looking for interesting or novel content.

If there isn’t anything funny about your brand or the industry you are in, mobilize your creative juices to to create an attractive personality for your brand. That could mean sharing information that people won’t find anywhere else. Or it could mean creating YouTube videos where a likable person answers questions from your followers. What you say and how you say it is extremely important to your brand’s charisma factor.

Don’t be afraid to experiment with different conversations and tones. As long as your brand is welcoming and respectful, it should be in good shape. If you are struggling to find a voice for your brand, consult with an online marketing team to help you with the process.

Build Your Community
A second definition of charisma is, “a personal magic of leadership arousing special popular loyalty or enthusiasm.” Your online marketing strategy should be focused on brand loyalty and community building. You can’t accomplish either if your followers aren’t enthusiastic about what you do.

Since people want to feel like they are a part of something special or unique, acknowledge their importance and put them in the know first. You can turn your brand into an industry leader by talking to your followers and encouraging them to spread your news on various social networks. Working to possess this type of influence means your brand is doing a good job of obtaining the charisma factor that it needs to achieve web success.

Share Your Thoughts
How do you generate charisma for your brand through social media?

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