Pinerly: A Tool for Measuring Pinterest Engagement
By Janette Leon-Speyer and Alison Brown, Web Success Team
The days before Pinterest are hard to remember. It has truly taken over the social media sphere in terms of popularity and influence, and it’s now the leading source for driving website traffic. While some engagement measurement tools like Klout already exist, they have yet to integrate Pinterest’s influence on your personal network. This is where Pinerly comes in. It’s a brand new social engagement tool that has been developed to measure the influence of Pinterest content. Currently, users are only allowed to register on an invite-only basis, but below are some of the highlights and features available that will revolutionize how Pinterest is used to strengthen brands online.
Real Measurement Results
Pinerly really gets down to the details and let’s you know what is working and what’s not. The “Pinalytics” tool easily tracks re-pins and likes, and also tells you how many clicks each post receives. It shows you everything on a graph, and even goes as far as to tell you how many users are actually clicking on each pin’s image to see where it originated. If you are trying to drive more traffic to your site, this is a really useful tool to see which posts are engaging and which aren’t.
Pinerly works by allowing you to launch a campaign and track its progress. You have to post everything through Pinerly in order to embed a special tracking code, which can be a bit cumbersome, but it’s the only way to get relevant analytical data. Once you start posting all your “pins” from the Pinerly platform, you can easily see how viral certain pins can be versus others. You can also gain better insight into your followers, what their interests are, and the best time of day for engagement. Every social network is different, so it’s a good idea to get familiar with the behind-the-scenes metrics.
Scheduling Pins Feature
Another great feature that Pinerly will offer soon is the ability to schedule pins. Pinterest has not yet been incorporated into other social media schedulers such as Hootsuite, so this is definitely an advantageous feature. Right now, you probably spend fifteen-minute bursts here and there posting content. What happens when you post ten pins in a row? They disappear as soon as another person posts ten more pins. The secret is to post throughout the day, but who has time to manage that?
More Targeted Suggested Users
Pinterest currently suggests people to follow based on your connection to them. However, they are generally people that you know or that you are connected to on another social media platform. With Pinerly, you can choose to follow people at random, or based on their various posts in each category. That way you can cultivate a better following and find people who are interested in the brand and lifestyle that you offer.
Pinerly Helps with Content Curation
Another fascinating feature that Pinerly has is the option to scroll through suggested pins. It suggests ideas based on their category, which can range from random to stylish, inspirational, cute, beautiful, tasty, or useful. This pin-generating tool really helps you save time by curating the content for you. All you have to do is click through the list and see if you find any that spark your interest. You no longer have to search for promising material since it can be done within this tool.
Invite Only? Be Patient
Even though Pinerly is still in its infancy, the potential is very promising, especially for those in the social media and online marketing industry. With these useful tools and insights, you will be able to better target your audience, engage potential customers, and get a better grasp on what products they find appealing. Insights into your target audience can not only assist you generating better business leads, but also assist with strengthening your online presence.
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