Branding

Tips for Using Flipboard with LinkedIn

Are you a LinkedIn user for business? Have you tried using Flipboard to promote your business or publication on LinkedIn? In this article, I will show you how Flipboard and LinkedIn can be effective tools for connecting businesses with customers. Companies looking for innovative ways to promote their brands can benefit from this dynamic and productive marketing combination. Here are a few tips to get your work noticed by your business prospects and potential clients: First Things First: ...

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Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

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Live Streamers Are the New Brand Influencers!

By Janette Speyer Want to get your brand in front of a new audience? Podcasters, Webcasters and Live Streamers are your answer! They are the 2018 influencers. There is so much noise all over the Internet and brands are struggling to stand out above the crowded space. Part of my job is to look for alternative sources to offer my clients. I have been tracking a few web shows for quite some time now. These newcomers have grassroots shows with audiences that love to watch them and are growing in...

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Putting Out the Fire: Why You Need a Reputation Policy in Place.

How it happened and Why it's important to have a reputation policy. Our client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted “certain” people to partake in her product giveaway on behalf of our client. That being said, our agency works diligently at building a solid online presence for our clients. We were proud of the traction and the visibility this brand was getting. Suddenly, we got an urgent phone call. We...

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Nurture Your Business, Nurture Your Success!

My business is my baby! Like many of us do with our children, it was in serious need of an education. That Said…Where Do I Begin? I was not quite sold on the idea of a business coach or a mentor. I believed that hard work would make me successful. YES, and NO! Ok, I admit it, I needed some help. I had no idea what that help looked like until…. The first time I saw Lisa Nichols, she was dancing with my daughter on her social media profile!!! Now she caught my interest, so I Goog...

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